This week, fitness giants Reebok announced the launch of the Forever Floatride GROW – the brand’s first pair of plant-based running shoes.
The new design, which is an elevated and more sustainable take on its Forever Floatride Energy, will launch in autumn 2020, and is made from nearly entirely natural ingredients.
"The earth is a runner's arena, and we have a responsibility to help detox the world for the athletes who run in it," said Matt O'Toole, Reebok's brand president. "We have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market."
"With Forever Floatride GROW, we're replacing oil-based plastic with plants," said Reebok Future's vice president Bill McInnis. "The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners. During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt just as emphatically that they would never compromise on performance. The Forever Floatride GROW is the result. Plant-based performance – with no compromise."