Michael Kors’ New Fragrance Campaign Gorgeous Is A Self-Affirming Journey Of Our Intrinsic Beauty
The rose-gold perfume bottle reveals a hidden “Hello, Gorgeous!” message on its collar — transporting wearers to an idyllic world that reflects their own inherent beauty
What makes a gorgeous woman? For Michael Kors, it all starts with a spritz of optimism brought forth by a white floral scent — swiftly counterbalanced by the nonchalant ease of smoky tobacco and wood notes.
Such unconventionally complementary scents compose the essence of the new Michael Kors Gorgeous fragrance, designed to take wearers on an olfactory journey to a jet-set island of captivating luxury, timeless sophistication, and soothing charm.
In true Michael Kors fashion, the new Gorgeous campaign invites and empowers all wearers of the divine scent to discover that the fragrance’s gorgeous traits are ultimately found within.
A closer look at Gorgeous by Michael Kors
Etched within the perfume bottle’s collar is an empowering daily affirmation which reads “Hello, gorgeous!” — setting an intention of empowerment and self-affirmation prior to every spritz.
Evocative of a classic, lush white flower bouquet, an intriguing symphony of extravagant jasmine sambac, sophisticated tuberose, soothing ylang and orange flower notes at once fills the air, wrapped within the unconventional warmth of a smoky tobacco accord.
The exquisite fragrance is then grounded in comfort and strength, elicited by the final notes of cedarwood and guaiac wood oil.
With a gold-rose faceted perfume bottle in hand and a daily dose of wisdom in mind, wearers are instantly put at ease — their senses awakened to a newfound gorgeous world, as far as the eye can see. We’re equipped with an empowering affirmation inherent to each spray of the divine fragrance, leading us to the soothing realisation that the gorgeous world around us is but an extension of our own inner beauty. Women are invited to embody the very essence of Gorgeous, characterized by optimism and ease — two complementary qualities that define every Michael Kors woman.
Shot by photographer Lachlan Bailey and starring model Rebecca Leigh Longendyke, the new Michael Kors Gorgeous celebrates womanhood against the crystal-clear backdrop of an endless white sand beach.
With each spritz of Gorgeous, the Michael Kors woman creates a gorgeous world of luxury and timeless sophistication that envelops the air around her, lingering wherever she may go — and fundamentally, this is because it is merely an extension of her immutably gorgeous inner world.
To shop the new Michael Kors fragrance, visit their website