We all know you can trust in Benefit for some seriously beautiful brows. So when May is just around the corner and the beauty brand's annual charity project is finally in sight, we can’t help but getting in the mood for giving. In its third year, with the United Arab Emirates having joined last year the ‘Bold is Beautiful’ campaign is looking to reach just over Dhs18 million goal ($5 million) this time around. With 17 countries being involved and 34 charity partners set to quite literally benefit from the initiative, 2017 is set to be the most successful year yet.
Empowering women across the globe the movement sees 100% of brow waxing treatments held at Benefit boutiques go to the countries chosen charity. For the UAE, the Dubai Foundation for Women and Children is in the spotlight. Helping to offer direct and immediate support for women and children in the region against domestic violence, child abuse and human trafficking the charity truly embodies the ethos of Benefit by empowering the women and girls it supports.
With 209,000 eyebrows waxed across the globe last year alone and with Dhs54,460 donated to the foundation here within the UAE, it’s time to gather up your friends and family and bring them to a Benefit cosmetics counter come May!
Watch the video below: