Is this the foundation to end all foundations? Yesterday, Charlotte Tilbury dropped her biggest launch of 2019. After months of testing and refining, the queen of glow has created the secret to flawless, poreless-looking skin in just one bottle. And trust us when we say, a little goes a long way.
But what exactly makes this foundation so special?
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Darlings, FLAWLESS isn’t just about the way you look, it’s the way you feel! IT IS A POWERFUL, UNSHAKABLE STATE OF MIND! It’s that moment when you feel like you can DO ANYTHING, BE ANYTHING. That feeling of JOY, INVINCIBILITY, FREEDOM and FUN! Try my NEW foundation and you will find out that #FLAWLESSISAFEELING! - - #CharlotteTilbury #FlawlessIsAFeeling #AirbrushFlawlessFoundation #New #ComingSoon #FoundationLaunch #Makeup #beauty
Firstly, it comes in 44 shades, keeps skin moisturised for up to 24 hours, lasts (and stays put) all day - come rain, shine, sweat or humidity. It's also totally waterproof. Need we go on?
The British make-up artist attributes seeing foundation colour mishaps as one of her motivations for creating the product. “Throughout my career, I have learnt that three out of four of people wear the wrong colour foundation. People don’t know what to choose, or what to use for their skin tone. Often, they’ll want to hide imperfections with a thick blanket of dull, matte foundation, rather than choosing a formula that makes their skin look alive and feel flawless," Tilbury says.
She added, “in response to these learnings, I have worked with the best laboratories in the world to create my most miraculous skin-creation yet! This product was built from necessity. I wanted a miracle foundation that could do it all!”
Just like the multitude of shades, the launch campaign celebrates the beauty of inclusivity and is fronted by none other than British icon 86-year-old Dame Joan Collins.
Airbrush Flawless Foundation is available in stores across the UAE now.