"It would be vanilla and cinnamon, because it reminds me of my grandmother’s cakes,” Caroline Scheufele explains when asked which scent never fails to make her happy. The creative director and co-president of Chopard has built a brand based on family values, and as she sits on the rooftop of the Hôtel Martinez in Cannes beside her colleagues and friends Patrizio Stella, CEO of Chopard Parfums, and perfumer Dora Baghriche,it’s clear from the way they laugh together that despite the global success of the brand, they’ve managed to keep the inside operation feeling bijou and warm.
They’re here to celebrate the launch of the new Happy Chopard Eau de Parfum Collection, fittingly choosing the most famous rooftop at the Cannes Film Festival for the event – a place that the brand is now so synonymous with that they call it a second home.
Bottles of Felicia Roses (with notes of grapefruit essence, pink pepper, raspberry extract and blackcurrant buds) and Lemon Dulci (a deliciously zesty scent inspired by healthy juice shots) sit against a backdrop of the Côte d’Azur. The celebration is as natural and effortless as the perfume within the bottles, with the who’s who of Cannes in attendance to hear Chopard’s message of sustainable luxury, evidenced by the Happy Collection’s responsibly sourced ingredients.
Lemon Dulci & Felicia Roses, from Dhs354 at Salam Stores
“We respect the planet so we are making sure we are sourcing much more carefully,” says Dora. “We encourage the farmers because it’s a hard job. They need to be empowered to give the most beautiful and sustainable ingredients for creators.”
Patrizio acknowledges that sustainability is a buzzword that has entered the zeitgeist, but he affirms Chopard doesn’t mind competitors joining the trend. “I remember Caroline told me, ‘I don’t care. If other brands join in the same segment it means that we are doing something good’,” he smiles, “In this area, being pioneering is a double effort, not only for consumers, but also the impulse that we give to the other brands.” Let’s hope Chopard’s mission to spread happiness is replicated far and wide, too.
The new Happy Chopard Eau Parfum Collection, Lemon Dulci & Felicia Roses is available at Salam Stores.
From the June 2018 issue of Harper's Bazaar Arabia