Everything You Need To Know About Huda Beauty's New Game-Changing Foundation

BY Samantha Hamilton Rushforth / Jul 26 2017 / 20:29 PM

Her #FauxFilter Foundation is already causing a frenzy on social media

Everything You Need To Know About Huda Beauty's New Game-Changing Foundation
Instagram/HudaBeauty

If there's one woman who's beauty opinion we trust - it's Huda Kattan's. The blogger-turned-businesswoman and former Bazaar cover star has built an impressive fortune and following off her expertise, tutorials and make-up brand, Huda Beauty. Starting with the release of her false lashes, the brand has added sell-out products to its line in the past few years including henna tattoos, false nails, liquid lipsticks, highlighters and now the pièce de résistance? A game-changing new foundation. Here's what we know so far about the packaging, formula and finish...

Huda demonstrates the power of her latest product 

1. It's called the Huda Beauty #FauxFilter Foundation

Named as such because of the formula's ability to leave you with a beautifully blurred complexion, Huda promises it doesn't crack, flake or sit in any fine lines.

2. It will be available in more than 20 shades

The influencer revealed her personal shade is called 'toffee' and confirmed in February that the launch will include over 20 shades as she knew how hard it was for people to colour-match their correct foundation. 

3. There will be a custom Huda Beauty Brush launched with the foundation

The silver handled brush looks like it will be a fluffier version of a traditional stippling brush and is used to ensure maximum coverage so you don't have to start your routine with a concealer or corrector. 

4. The finish will be matte but still glow-y

Revealing on her snapchat that the foundation will still look like 'real skin' with a touch of shine, the end result will dry down mostly matte, meaning you don't have to worry about excessive shine in the Arabian heat. 

5. The coverage will be customizable

Huda reveals she only uses one pump of the foundation to cover her entire face but depending on whether you apply with your fingers, a brush or a beauty sponge, you can use more to create a heavier coverage. 

Watch how Huda applies the foundation below:

 

While no release date has been confirmed yet, rumor has it that the #FauxFilter Foundation will launch in October this year. We'll see you at the Sephora checkout.