We thought nothing could be more surprising than Karen Wazen's #10YearChallenge (featuring her long, luscious locks from back in the day). However, she topped off the series of transformative posts with a big video reveal as the face of a Jo Malone's newest fragrance campaign. Although she's represented plenty of brands, from Louis Vuitton to Dior, this partnership pays a particularly sweet tribute to the region.
The video debuts the newest drop from one of the Middle East's fav fragrance companies, and therefore one of its soon-to-be top scents. Jo Malone's "Bronze Wood & Leather" is a rich, sultry scent combined with the earthiness of the woods, showcasing notes of grapefruit, bronze wood, juniper, and of course, leather. The scent itself takes a cue from the cultural practice of layering scents, designed to be paired with one of their other fragrances like "Wood Sage & Seasalt" or "Pomegranate Noir".
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So happy to share with you my campaign with @jomalonelondon - “You and I together and nothing else matters Combining nature and love ... Combining two scents... combining two souls “ #JoMaloneLondonAmbassador #TailorYourScent #CologneIntense - Directed by @Twistedcurlz / @egoandeast Production I loved working on this with you guys
The short film shows Karen in an all-leather ensemble, including a black beret and a studded leather jacket, while showcasing the signature Jo Malone bottle. She captioned the video saying: "Combining nature and love... Combining two scents... combining two souls."
The video was shot by Dubai-based videographer and the co-founder of House of Nomad, Ahmed El Sayed, - or as you might know him, @TwistedCurls.
We're predicting a busy year for the Instagram Queen, after ending last year with the launch of her uber-trendy eyewear brand and starting off this year with such a huge global campaign.
Press play to see Karen Wazen replicate this red carpet beauty look.