Karen Wazen’s Jo Malone Fragrance Campaign Pays A Sweet Tribute To The Region
The Lebanese trendsetter took to Instagram to share her latest campaign with the British fragrance company
We thought nothing could be more surprising than Karen Wazen‘s #10YearChallenge (featuring her long, luscious locks from back in the day). However, she topped off the series of transformative posts with a big video reveal as the face of a Jo Malone’s newest fragrance campaign. Although she’s represented plenty of brands, from Louis Vuitton to Dior, this partnership pays a particularly sweet tribute to the region.
The video debuts the newest drop from one of the Middle East’s fav fragrance companies, and therefore one of its soon-to-be top scents. Jo Malone’s “Bronze Wood & Leather” is a rich, sultry scent combined with the earthiness of the woods, showcasing notes of grapefruit, bronze wood, juniper, and of course, leather. The scent itself takes a cue from the cultural practice of layering scents, designed to be paired with one of their other fragrances like “Wood Sage & Seasalt” or “Pomegranate Noir”.
The short film shows Karen in an all-leather ensemble, including a black beret and a studded leather jacket, while showcasing the signature Jo Malone bottle. She captioned the video saying: “Combining nature and love… Combining two scents… combining two souls.”
The video was shot by Dubai-based videographer and the co-founder of House of Nomad, Ahmed El Sayed, – or as you might know him, @TwistedCurls.
We’re predicting a busy year for the Instagram Queen, after ending last year with the launch of her uber-trendy eyewear brand and starting off this year with such a huge global campaign.
Press play to see Karen Wazen replicate this red carpet beauty look.