Without having smelt a whiff of the perfumes beforehand, Kim Kardashian West's loyal following has purchased her entire fragrance collection just six days after it launched.
All three scents, Crystal Gardenia, Crystal Gardenia Oud, and Crystal Gardenia Citrus were sold exclusively on KKWFragrance.com in two sizes, netting the reality TV star and entrepreneur an estimated Dhs51 million in just under a week.
Catering to as many perfume tastes as possible, the beauty mogul revealed to Harper's Bazaar Arabia in September that all three olfactory concoctions were centered around her love of gardenia but each has different top notes to suit a range of perfume preferences. Infused with clean, fresh notes of water lily and pink grapefruit, the Crystal Gardenia formula is the subtlest of the trio, pink grapefruit and pear were added to the Crystal Gardenia Citrus fragrance to give it a crisp edge while a blend of orange oil and neroli created a heavier oud-based scent for her Middle Eastern audience.
By comparison, KKW Beauty's first launch, her contour and highlighter kits (also only available online) took only 2.5 hours to sell out 300,000 units entirely, the same amount of stock as her perfume launch.
According to her website, a full fragrance restock is scheduled for later today so if you're quick, you can still pick up one of her Insta-ready bottles just in time for the festive season.