Kim Kardashian West Looks Unrecognizable In Her New Beauty Campaign

BY Stephanie Lohale / Jul 10 2019 / 21:23 PM

The beauty mogul's hard to miss in her new fire-inspired KKW Beauty campaign

Kim Kardashian West Looks Unrecognizable In Her New Beauty Campaign

Fresh off the success of her body foundation launch, the former cover star has already announced her next beauty venture. This time shaking things up with a new fire-inspired makeup collection.

Unlike the brand’s signature muted neutrals, the 'Sooo Fire' make-up collection is a flaming range of three eyeliners, three lip glosses and a 10 pan eyeshadow palette.

And true Kardashian-Jenner, Kim has gone all out for the campaign shoot, debuting a messy platinum lob courtesy of hair stylist Chris Appleton.

The campaign features Kim looking sun-kissed (definitely, that KKW Body Foundation range) in an orange and red corset, while a lit-match to represent the flame-themed collection. Though she’s previously rocked a platinum-blonde-do numerous times, it's never been paired with the same intense graphic orange eyeshadow look pictured in the campaign.

“I wanted to create something that was fun, and completely different than what we have done before. I’m so excited to see all of the looks you can create with this collection.” Kim West beamed over Twitter.

Most of KKW Beauty’s products are usually launched as limited edition collections and have sold out within days - so you better be quick!

Hit play to go behind-the-scenes on our cover shoot with Kim Kardashian