Take a seat, Fenty & Kylie Cosmetics - KKW is officially killing the beauty game this year.
Launching with a set of cream contour sticks, followed by highlighter and powder palettes, liquid lip kits and, most recently, a fragrance reveal, Kim Kardashian West's beauty line is taking over our make-up bag and Insta feed, with her last launch selling an estimated Dhs52.8 million worth of products in just 5 minutes.
The KKW contour kits:
Having collaborated with younger sis Kylie on a range of four nude liquid lipstick shades earlier this year, the entrepreneur and reality TV star is now turning to her trusted make-up artist of over 10 years, Mario Dedivanovic for her next celeb collab.
KKW and Kylie Cosmetics' Lip Kit collaboration:
Mario has been creating Kim's signature glam for the last decade after they met on a magazine cover shoot and has since become an important part of her inner circle, even creating her wedding day make-up.
As a celeb make-up artist, he also works with the rest of the Kardashian family, Chrissy Teigen and Gabrielle Union amongst other high-profile clients.
Teasing their partnership on his Instagram account, Kim can be seen in a video saying: "You know maybe Mario and I have something coming out soon..." While he tells her to "Shhhh." The video also includes the hashtags #2018 and #KKWXMario, letting fans know that the pair have been working on something special to release in the new year.
More contour kits? An eyeshadow palette? Her first foundation?
We're already making some space in our make-up bags...