La Mer Is Now A Billion-Dollar Brand
Sales are soaring for the Estée Lauder-owned luxury cosmetics company
With much more beyond the brand’s supreme luxury product, the iconic Crème de la Mer, skincare and cosmetics company La Mer now boasts billion-dollar brand status.
Reported by WWD, recent sales have jumped for the Estée Lauder group, who acquired La Mer back in 1995.
In a statement, Lauder president and chief executive officer Fabrizio Freda said, “La Mer became the fourth brand in our portfolio to contribute well over $1 billion in net sales, and we increased sales at MAC and Clinique globally.” MAC and Clinique are just two of the other 25+ brands sold in 150 countries owned by the beauty giant.
La Mer, with its cult-like devotion, sells its story as much as its skincare. Originally created by scientist Max Huber to treat burns sustained after a lab accident, La Mer’s transformative blend of biofermented sea kelp is now found across the brand’s entire range, from the anti-ageing skincare to the foundation formulas.
While its heritage is rich, La Mer also taps the trends. From two-step sheet masks to treatment lotions, the appeal spans generations – and happen to look good on Instagram.
Besides the ultra-rich moisturising Crème de la Mer (from 693 dhs), the brand’s best-sellers include The Concentrate (from 2,600dhs), and The Eye Concentrate (861dhs), The Regenerating Serum (from 1,329dhs) and The Lip Balm (347dhs).