Actresses Lupita Nyong'o and Saoirse Ronan have teamed up with Calvin Klein to front the campaign for a new perfume called Calvin Klein Women, launching next month. The scent marks the first time the brand's perfume and ad campaign was crafted by designer and Chief Creative Officer Raf Simons—and just wait until you see the bottle.
Both women look like they're wearing barely a touch of makeup in the ads, instead going for a fresh-faced portrait. “With this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity - a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them” Simons says in the brand's release. “Calvin Klein Women is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.”
If you didn't get all that, Calvin Klein asked Nyong'O and Ronan to choose two iconic women who have "shaped their identities, as creatives, and as women," according to the release. Their images are presented as a triptych: Nyong'o alongside Eartha Kitt and Katherine Herpbun, and Ronan alongside Sissy Spacek and Nina Simone.
“Eartha Kitt and Katharine Hepburn are examples of people who didn’t accept the status quo; they made room for themselves. I am drawn to their integrity, and their ability to speak up and speak out for what they believe in, to change the course of history. I admire their fierce artistic points of view and that they did not betray themselves. I aspire to be similarity authentic and full of integrity,” Nyong’o says in the release.
CALVIN KLEIN WOMEN, the new #fragrance for us. A woody floral as infinitely varied as the personas of the women who inspire it, built around three core ingredients: delicate orange flower petals, fresh eucalyptus acorns, and a heart of rich Alaskan cedarwood. Who are your women? ⠀⠀⠀⠀⠀⠀⠀⠀ Available now on calvinklein.com [US]. #IAMWOMEN #CALVINKLEIN
For Ronan, the choices boiled down to passion and honesty. "Sissy Spacek has this openness to her, this presence. She seems to have a willingness to try anything and go anywhere. She was free—and a pioneer," Ronan notes in the release. "Nina Simone was able to share the music industry and herself, make it into what she needed it to be. What it boils down to is—does somebody else’s work affect you? Does it strike a chord? Seeing people doing something that they’re passionate about is inspiring. It encourages you to do the same, to feel the same."
The new Calvin Klein Women scent drops on August 15 at Macy's. It's described as a woody floral with notes of eucalyptus, orange, and cedarwood. The sculptural glass bottle highlights a print by artist Anne Collier on the acrylic circular cap. It's definitely a perfume that makes a statement on any vanity.