Nuxe fans rejoice. The Parisian brand has finally announced the launch of their latest spa venture and it just so happens to be in Dubai. The first of its kind in the region, So Spa at the Sofitel The Palm will host Nuxe Spa treatments, providing guests with some of the world’s most prestigious spa expertise straight from Paris. Bazaar speaks to General Manager for Nuxe Middle East, Beatrice Delahaie about why they have finally decided to move to the Dubai and what we should expect from the spa.
What is the concept behind Nuxe Spas?
With our Nuxe Spas around the world, we offer our unique expertise, and beauty techniques using our Nuxe Skincare products. Our founder and CEO, Aliza Jabes, had a vision of bringing Nuxe experiences to life in exclusive locations where beauty and well-being, emotions and sensations are the focus.
Why did Nuxe decide to open a spa in the Middle East?
We felt that this was essential to our development. The women of this region have such high expectations when it comes to spa experiences. Hammam treatments, massages and facials are a part of the beauty regime of many women in the GCC. For a long time we have wanted to bring our cult skincare products to life in a space beyond our retail stockists like Sephora, and the leading pharmacies. The spa is a luxurious destination where people can experience the richness and effectiveness of our beauty range.
Vertical Gardens Designed By Patrick Blanc In The Relaxation Area
Why was Sofitel The Palm the perfect location for the Nuxe Spa?
It took us some time to find the perfect location and partner. Nuxe is all about nature, excellence and emotion so finding the right spot to perfectly reflect these values was compulsory. When I had the chance to meet the team at Sofitel and visit the enchanting So Spa at Sofitel the Palm, I immediately realised that I had found the perfect place. With its sublime location, professional team and beautiful gardens we were convinced that we had found the perfect location for our state-of-the-art Nuxe well-being experiences.
What is the concept behind this particular spa?
Experiencing the best of our natural cosmetology and exclusive manual techniques is this spa’s point of difference. Nature is at the heart of the So Spa at Sofitel The Palm. The lush vertical gardens have been designed by the famous French botanist, Patrick Blanc, to reflect a tropical paradise. The treatments will be performed in one of 28 tranquil rooms and 4 outdoor cabanas. Our visitors will be embarked on a journey of peace and tranquillity, wrapped in our exquisite fragrances and beauty products for an unforgettable experience.
An Outdoor Cabana At So Spa, Sofitel The Palm
Will there be any special treatments on offer?
Absolutely. In addition to our facials, body treatments, Nuxe massages and famous Escapes which combine our most relaxing treatments for the face and body, we have designed a “detox” journey called “Under the Rain” exclusively for So Spa at Sofitel The Palm. This unique treatment combines the expertise of Nuxe Spa with the benefits of an affusion shower, which stimulates and energises the skin by spraying warm water on it. The result of this treatment is beautifully soft skin thanks to our iconic 4F natural scrub (flowers, fruits, foliage and fibers) which helps to flush out toxins with a signature “detox” massage targeting the meridians.
All of the staff has been specifically trained by our Paris-based experts to ensure that each of the treatments are perfectly replicated here in the UAE using the same techniques as in all our iconic spas around the world. For many years, and even before joining Nuxe, my absolute favourite experience has been the wonderfully relaxing “Nirvanesque Escape” at the Nuxe’s flagship spa in Paris, rue Montorgueil. I am now thrilled to be able to enjoy it in Dubai and share it with our Nuxe fans.
Does Nuxe Spa have any special techniques?
This is actually our signature. Nuxe has its own characters when it comes to protocols thanks to an extensive training and we have even developed in partnership with our Paris laboratories, dedicated professional products. Moreover for each Spa we open we create in partnership with the hotel management a unique signature ritual in tune with the atmosphere of the luxurious location.
A Facial Treatment At The Nuxe Spa
How has the Nuxe Spa brand developed since it launched in 2002 in Paris?
The development has been built on trust, loyalty and our unique combination of nature, luxury and wonder. We are now present in 30 Spas in France including several large cities, enchanting sea side locations, and well-known ski resorts. We have also shared our savoir-fair with premium hotels in Morocco, Turkey and United Kingdom to name a few. Being present on this iconic landmark, The Palm Jumeirah, is undeniably a major achievement for Nuxe. We are extremely excited to offer this new experience to Dubai and we are certain it will rapidly become a favourite for all the beauty and well-beings enthusiasts in the region.
With 40 spas around the world, where is the next location for Nuxe to create a spa?
We are only at the beginning of the story with many more exciting new premium locations to reveal in the world and of course in the Middle East. We carefully select our locations to always convey our core values: Beauty, Well-Being, Emotions and Sensations.