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Rosie Huntington-Whiteley Is Launching Her Own Beauty Brand
Rosie Huntington-Whiteley Is Launching Her Own Beauty Brand
Posted inBeauty Featured News, Make-Up

Rosie Huntington-Whiteley Is Launching Her Own Beauty Brand

by Harper's BAZAAR ArabiaMay 22, 2018September 14, 2021
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Welcome Rose Inc. – coming soon

It was only a matter of time. Beauty icon Rosie Huntington-Whiteley has revealed she’s launching her own brand, Rose Inc..

The former Bazaar cover star announced the news on Instagram, tagging @roseinc – which has the strapline “Beauty from the Insider out” – and writing #comingsoon. The model, actress and entrepreneur also shared illustrations of a rose and the word “rouge”, captioned with a lipstick emoji.

A post shared by Rosie HW (@rosiehw) on May 20, 2018 at 7:33pm PDT

With all signs pointing to make-up from brand Huntington-Whiteley, we wonder what this means for her Rosie for Autograph beauty line at Marks & Spencer. The hugely popular–and credible–collection boasts fragrance, bath and body care as well as colour cosmetics with packaging to rival the likes of Charlotte Tilbury.

Huntington-Whiteley has also had beauty gigs with the likes of Caudalie (she’s a huge fan of the skincare brand) and as an ambassador for ModelCo.

@roseinc @rosiehw Photo: @kaizfeng Hair: @cwoodhair Makeup: @katiejanehughes #roseinc

A post shared by Katie Jane Hughes (@katiejanehughes) on May 21, 2018 at 3:42pm PDT

The make-up for the initial Rose Inc. promotional pictures features fresh pink cheeks against radiant skin, soft eyes and a matte nude lip. It was the signature handiwork of Katie Jane Hughes, a British make-up artist living in New York.

So far, so beautiful. We’ll update you when we have more details.


Via Harper’s Bazaar UK

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Tags: Make-Up, Rose Inc., Rosie Huntington-Whiteley

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