It was only a matter of time. Beauty icon Rosie Huntington-Whiteley has revealed she’s launching her own brand, Rose Inc..
The former Bazaar cover star announced the news on Instagram, tagging @roseinc – which has the strapline “Beauty from the Insider out” – and writing #comingsoon. The model, actress and entrepreneur also shared illustrations of a rose and the word “rouge”, captioned with a lipstick emoji.
With all signs pointing to make-up from brand Huntington-Whiteley, we wonder what this means for her Rosie for Autograph beauty line at Marks & Spencer. The hugely popular–and credible–collection boasts fragrance, bath and body care as well as colour cosmetics with packaging to rival the likes of Charlotte Tilbury.
Huntington-Whiteley has also had beauty gigs with the likes of Caudalie (she’s a huge fan of the skincare brand) and as an ambassador for ModelCo.
The make-up for the initial Rose Inc. promotional pictures features fresh pink cheeks against radiant skin, soft eyes and a matte nude lip. It was the signature handiwork of Katie Jane Hughes, a British make-up artist living in New York.
So far, so beautiful. We’ll update you when we have more details.
