Opaliris Teams Up With Alix Lu to Raise the Bar in Make-up VTO
Opaliris is raising the bar in make-up Virtual TryOn. It is not only reshaping the online shopping experience, but it is completely disrupting the world of beauty tech.
The concept for make-up virtual try-ons (VTO) sounds great. But in practice, there has been limited adoption. The problem is that the technology to date hasn’t delivered on the promise of VTO. Specifically, the current tools don’t accurately represent what the product will look like in real life. Until now. Opaliris is raising the bar in make-up Virtual TryOn. It is not only reshaping the online shopping experience, but it is completely disrupting the world of beauty tech.
The Visionary and the Model
The driving force behind Opaliris is Zhao Jian and Alix Lu, a powerhouse team that embodies the company’s commitment to raising the bar in make-up VTO. Zhao, the visionary behind Opaliris, is a serial entrepreneur with an eye for opportunity. He has co-founded multiple companies with successful multimillion-dollar exits. Teaming up with Zhao is model Alix Lu, whose live demos at investor pitches have been key in proving that Opaliris delivers on its promise. Together, they have raised millions of dollars in funding to resolve the current issues of VTO and completely transform the beauty tech landscape.
Existing VTOs: What’s the Point?
Existing VTO solutions often disappoint because they rely heavily on facial tracking and simple overlays. This method fails to adjust to different lighting conditions and occlusions and results in an unreliable and often misleading representation of how make-up will look in real life. Customers are left uncertain about whether to trust what they’re seeing and whether or not to purchase the product based solely on their online experience. As a result, they are left with the understandable question – “What’s the point?”
Opaliris: The Game-changer
Opaliris changes the game with its innovative generative AI model. This technology produces exceptionally realistic representations of make-up products. The benefit is that it allows users to see exactly how different shades and styles will look on their skin. The key difference lies in OpalIris’ approach: instead of real-time processing, users upload videos and images for more accurate results. While this may require a bit of waiting, the realistic outcome makes up for it.
Once processed, users can see themselves in various real-life conditions without needing to adjust their surroundings. Whether shopping at night, in low light, or already wearing other products, users get a clear and accurate representation of how make-up will look on them.
Some Pushback
Initially, the requirement to upload media and wait for processing was a sticking point for some investors. Additionally, the process for a brand to onboard a new product is both time-consuming and expensive. However, the team at Opaliris didn’t budge on these issues. They highlighted the unique benefits of their approach and emphasized the benefit that users could toggle between products seamlessly once the initial upload was complete. They turned skeptics into advocates.
Continuing to Raise the Bar
To address the demand for real-time solutions, Opaliris has raised additional funding to develop a more lightweight, on-device model. This upcoming feature aims to combine the unrivaled accuracy of their current AI with the convenience of real-time processing. This will make the technology even more accessible and appealing to a broader audience.
Opaliris: What’s Next
Opaliris’s initial launch as a standalone marketplace app will allow cosmetics brands to onboard their products and give consumers a comprehensive platform for exploring and purchasing make-up. In the longer term, Opaliris envisions expanding into a platform that can be integrated by retailers worldwide, ultimately revolutionizing the virtual shopping experience.