Why Purple Blush Is The Latest Trending Beauty Buy
Move over pink— purple blush is taking over. From creamy formulations to pretty powders, we round up the best purple blush products out there
Purple blush is one of 2025’s biggest beauty trends, and it’s more wearable than ever before. Shades of rich plum, lilac and lavender are no longer reserved for editorial looks, the allure of purple blush is its adaptability to every skin tone— it can compliment and accentuate the shine of deeper complexions, bring warmth to medium tones and brighten fair skin. Whether you’re looking for a delicate pastel shade or a striking bold violet, these are the best purple blushes suited for all skin tones.
Huda Beauty Blush Filter Ube Cream
A new lilac shade to the brand’s blush range that pops beautifully on fair to medium complexions. The creamy formula melts into your skin like butter, making it easy to blend, build and control its intensity. You can go from a faint wash of colour to a dramatic look with ease.
Dior Rosy Glow 063 Pink Lilac
Dior’s Rosy Glow blush in Pink Lilac is a luxurious, colour-adapting formula that adjusts to your skin’s pH level and give that perfect purple-pink flush. This is ideal for fair to medium skin, giving a soft, ethereal natural radiant glow.
Rare Beauty Soft Pinch Liquid Blush in Faith
Selena Gomez’s Rare Beauty blush is an all-time favourite for many, and its deep purple shade ‘Faith’ looks especially stunning on tanned to darker skin tones thanks to its warm berry undertones, delivering a velvety-matte finish that lasts all day long.
Fenty Cheeks Out Freestyle Cream Blush in Drama Cla$$
Rihanna’s Drama Clas$$ cream blush is one of the most adaptable and versatile purple shades on the market. This buildable shade has a slightly sheer quality that makes it wearable for fair to deep complexions. It gives a dewy glow flush that enhances every skin tone without looking too intense or ashy.
e.l.f Lavender Lilac Camo Liquid Blush
For those with fair to tanned skin, this shade from e.l.f’s Camo Liquid blush collection gives the perfect soft purple blush effect. This lavender shade gives a fresh doll-like look, and its matte formula ensures long-lasting, seamless blending.
Milk Makeup Lip+Cheek Cream Blush in Quickie
Milk Makeup’s Quickie is a bold deep plum shade that compliments light to deep skin tones beautifully. The creamy stick formula blends easily and provides a hydrating, natural finish thanks to ingredients like mango butter and avocado oil.
KVD Good Apple Blush Balm Duo in Nymph’s Grove
KVD’s Good Apple Blush Balm Duo features a creamy, skin-loving formula that has great versatility. The shade Nymph grove features two colours Glowlita and purple, perfect for medium to deep skin complexions who love a dewy flushed look. Lightly tapping it gives a soft glow while intense applications bring out a richer, berry tone.
NYX Buttermelt All the Butta Blush
NYX’s All the Butta Blush is a purple hue that offers a soft, satin finish that works best of fair to medium skin. Its buttery texture ensures seamless blending, making it a great option for those who want a wearable everyday purple blush.
Lead image courtesy: Instagram/@raoulalejandre