From "no make-up make-up" to the new kind of ombre lipstick
Trend: thick eyeliner
Anyone who has ever felt a little ashamed of their heavy-handed eyeliner should rejoice at the make-up at Tom Ford. The flicks were wide, prominent - drawn on from tear duct to brow bone - and matched with a jaw-defining swipe of blusher. Try Tom Ford's Eye Defining Pen.
Trend: subtle smokey eyes
With a light smudge of kohl across their eyelids, and matte lips and skin to match, the models at Marchesa conveyed the sense of having just rolled out of bed, but with an effortlessly sensuality.
Trend: heavy eyeliner (against a neutral palette)
You know there is a trend combination forming when you can almost exactly match-up the looks at two different shows. Both Marc Jacobs and Carolina Herrera combined natural-looking complexions and neutral glossy lips with prominent eyeliner, though the flicks were longer and more Cleopatra-inspired here.
Trend: i love summer
Makeup artist Diane Kendal wanted to create a make-up look that "embraces the optimism of summer" at Prabal Gurung. That translated to a very hydrated, barefaced look, created using Mac's Prep + Prime Fix and Moisture Cream as well as a hint of lip balm, used as a subtle blusher, on the cheeks.
Trend: horizontal ombre lips
If last season was the time to experiment with Instagram-inspired ombre lips, spring / summer 2018 is set to take it up a gear. At Helmut Lang's show, make-up artist Inge Grognard applied the style sideways - so that the models' lips were darkest in the corners and at their lightest in the middle. Use a selection of Mac's Retro Matte lipsticks, in varying red shades, with a lip brush to guarantee the precise finish.
Trend: the cat-eye
You'll need a very steady hand - and a very thin-nipped eyeliner pen - to recreate the sleek and inch-perfect cat-eye eyeliner at Caroline Herrera as there is no smokiness here. Use it to define and open your eyes and pair with "no make-up make-up" skin, a continuing trend, and a glossy neutral lip, for the ultimate statement.
OSCAR DE LA RENTA
Trend: baby blue eyeliner
Like a pared-down version of the brand's autumn / winter 2017 make-up look, baby blue eyeliner provided a subtle lift of colour at Oscar de la Renta. Recreate the look by applying the shade alongside a thin line of black eyeliner, but don't worry about it looking perfect - leave that to your attempts to copy the models' ethereal-looking skin.
Trend: Anna Sui
Festival season may have finished for this year but, looking ahead to spring summer 18, Anna Sui kept festival beauty alive on the catwalk. Glittery eyeshadow was applied in a cross shape over the models' eyes, so to appear haphazard, and, alongside otherwise fresh-faced complexions, a few also had childish flowers painted onto their cheeks.
Trend: night-before eyes
You know that moment when you wake up in the morning and realise you didn't quite take off all your eye make-up the night before - Coach's make-up look this season was like that. Avoiding complete panda eyes, a light application of black eyeliner rimmed the models' eyes and a little mascara lifted their lashes. The brows were similarly prominent yet imperfect, a finish you can recreate by using a blunt eyebrow pencil.
FENTY BY PUMA
Trend: high-impact highlights
In the midst of hype surrounding Rihanna's debut make-up collection release, Fenty Beauty was used exclusively at her show to give models the 'Fenty Face'. Make-up artist James Kaliardos applied Trophy Wife, the yellow-gold highlighter on model Joan Smalls (pictured), from the cheekbones to the inner corners of the eyes.
Trend: graphic liner
Karim Rahman devised "a graphic, sharp, edgy liner to create the optical illusion of movement" at Lanvin. To achieve it, Rahman used MAC's Paint Stick and Chromacake in Black Black mixed with Water Base Mixing Medium to form a "deep black paste", which was then applied using the ribbed section of a drinking straw!
Trend: you but better
Tom Pecheux aimed to enhance the models' "natural beauty for a 'me but better' look" at Saint Laurent. For a flawless complexion, a face oil, YSL's Or Rouge Huile Voluptueuse, was combined with YSL's Encre de Peau All Hours Primer and Concealer. Then, Top Secrets Lip Perfector, and Tatouage Couture No7 were used to create the perfect nude lip colour.
Trend: clumpy lashes
For Dior's spring / summer 2018 show, Peter Philips created a make-up look focusing on "very expressive" eyes. "I wanted to give them a slight sixties feel without going for a completely retro effect", Philips revealed. In an attempt to fully load the lashes so they were very thick on the top and bottom, the make-up artist "applied a coat of Dior's Diorshow Maximizer 3D, followed by generous coats of black Diorshow Pump 'n' Volume." The aim was for them to look "ultra made-up" without being perfect so some of the lashes were "clumped together, like when a young girl puts her make-up on a bit too quickly."
Trend: bold brows
"A real model's brow, a 90's classic look"; that was the focus of Mark Carrasquillo at Salvatore Ferragamo. To create it, keep your skin looking very natural and use Mac's Veluxe Brow Liner in one shade darker than your natural hair colour. Then, pair with soft smoky eye make-up, created using a blend of Eye Shadow in Espresso and Cork.
Trend: coloured eyeliner
At Missoni the "blocks of stamped-on colour in graphic shapes" across the models' eyes were inspired by "90's 'Cool Girls' - think Amber Valletta shot by Craig McDean", said Lynsey Alexander. To achieve the look, a range of Mac's Acrylic Paints, were combined to create custom purple, blue and green shades, which were then swept across the eyes in a "perfect dome shape, slightly above the socket." This was teamed with two lip colour choices; either Cream Colour Base in Rich Coral, or the new Casual Colour in Young At Heart, both combined with powder for a matte finish.
Trend: bright red lipstick
The make-up at Blumarine was "inspired by the flowers from the collection", revealed Yumi Lee, resulting in clear glowing skin - created using Mac's Moisture Cream and Cream Colour Base in Pearl - and red lipstick. To give the red shade maximum brightness and longevity, first define your lips with Lip Pencil in Cherry before applying Retro Matte Liquid Lipcolour in Feels So Grand.
Trend: define your features
While the make-up inspiration at Moschino was "what a cute boy", in practice it was as much about accentuating the models' features as it was about androgyny. To define the eyes, false eyelashes, Mac's Brushstroke Liner in Brushblack and Haute & Naughty Lash were all only applied on the upper lash lines. Then, the brows were darkened by two shades using Pro Longwear Waterproof Brow Set and Modern Twist Kajal Liner in Groundbreaker ensured the model's upper lip line was fully accentuated.
Trend: graphic eye make-up
Teamed with a "spring glow", created using Mac's Waterweight SPF 30 Foundation and Glitter in Iridescent Lavender, available summer 2018, the models wore graphic eyeliner at Alberta Ferretti. Kohl Power Eye Pencil in Feline was first used along the waterline, then Brushstroke Liner was applied on the upper lash line. Finally, Kohl Power Eye Pencil in Feline created the smoky eyelid colour, combined with a little more glitter for a "holographic highlight."
DOLCE & GABBANA
Trend: regal beauty
Featuring the brand's signature feline eyes and bold lips, the Dolce & Gabbana show this season was inspired by the Queen of Hearts. To achieve the look, start by adding a radiant glow to your skin with The Blush in Rosebud and The Illuminator in Eva. Then, recreate "the intense feline flick" using the new Emotioneyes High Definition Eyeliner Stylo in Nero teamed with lashings of Passioneyes Mascara in Nero and Perfect Mono Eyeshadow in Goldust. For the lips, choose a red or burgundy shade from the Classic Cream Lipstick collection, applied with your finger for a softer finish.
Trend: bright red lips
"Severe yet minimal" meant clear skin paired with statement red lipstick at Max Mara. The models' skin was perfected with concealer and their eyelids were made slightly glossy using Mac's Basic Bitch Palette, available spring / summer 2018, but there was no mascara or blush and bronzer. This made the models' lip colour - the bright orange-red Retro Matte Liquid Lipcolour in Quite The Standout - all the more impactful.
Trend: sporty, fresh faces
"Natural, fresh sportswear make-up" was the brief at Lacoste, a look that was achieved by Mayia Alleaume with MAC's Conceal and Correct Palette, followed by Next to Nothing Face Colour to add warmth, and a touch of Mixing Medium Shine combined with Strobe Cream in Pinklite to illuminate the skin. As for both the eyes and lips, they were kept neat but pared-back.