Can You Shop Bella Hadid’s Beauty Brand Ôrebella in The UAE, KSA & GCC?
The American-Palestinian-Dutch beauty is expanding her empire…
On Thursday, Bella Hadid took to Instagram and TikTok to reveal the launch of her latest venture, a brand called Ôrebella.
In the teaser video, we see close-ups of Bella’s face, interspersed with clips of the universe, earth, and ocean, that culminates with the brand’s logo. “Ôrəbella founded by Bella Khair Hadid,” read the caption of the post. “Reveal your alchemy on 5/02”.
Along with touting her followers to “get on the list” to get exclusive gifts at the brand’s launch in May, the model and entrepreneur also linked back to the official Ôrebella Instagram account, which has already amassed over 25 thousand followers.
While there is currently no information from the brand about what products will be on offer, a trademark filing dating back to 2022, suggests that Ôrebella will likely focus on scent-related products. This may include a range of fragrances, incense, body lotions, oils, shampoo, conditioner and candles.
The trademark owner is listed as BKH Essential LLC, which comprises the initials of Bella’s full name: Bella Khair Hadid.
However, this isn’t the first time that Bella has ventured into business. In 2021, she founded Kin Euphorics in collaboration with Saudi-raised Jen Batchelor. The non-alcoholic beverage brand seeks to transform the social ritual of drinking into a “conscious act of better being,” according to the brand’s website.
Key ingredients in the canned beverages include Vitamin C, saffron, turmeric, phenylethylamine, and adaptogens such as damiana and rhodiola rosea, which are claimed to improve cognitive functioning and energy levels.
Much like Kin Euphorics, Ôrebella looks to place wellness and self-care at the forefront of it’s brand – something that Bella has long-time been an advocate for, along with mental health and social justice.
Can You Shop Bella Hadid’s Beauty Brand Ôrebella in The UAE, KSA & GCC?
While exact details of the brand have remained under wraps, UAE fans and beauty enthusiasts can possibly purchase their Ôrebella products from the brand’s official website. However, it is yet to be confirmed whether orders will be shipped to the region.
On social media, fans have also been speculating that the brand may be available exclusively at Ulta retailers, after Bella posted a picture of herself at the Ulta headquarters on Instagram in February.
For now, we’ll continue waiting on official communication from the brand. Check back soon for more details.