Homegrown beauty brand Juana is redefining skincare from the Middle East to the rest of the world
In a region renowned for its discerning beauty enthusiasts, one brand is not just meeting expectations – it’s rewriting the rules. Juana, the brainchild of a dynamic mother-son duo, isn’t just another skincare line, it’s a testament to resilience, a fusion of nature and science and a bold step into the future of beauty. From its trail-blazing debut, Juana has undergone a chic transformation, delivering even more potent formulas and packaging that’s as sleek as it is sustainable.
The very name Juana speaks volumes. For founder Yann Moujawaz, it wasn’t just a choice – it was “destiny”. “My mother, Juana [Caroline Martini], is not just my inspiration, she’s my co-founder,” he tells Harper’s Bazaar Arabia. “Born into a lineage of world-renowned surgeons, doctors and Syrian olive oil makers, she embodies the perfect fusion of nature and science. That balance has shaped our brand ethos: harnessing rare botanicals with biotech precision to activate the body’s own repair systems.”
Juana isn’t here to follow trends – it’s here to set them. “Juana is pioneering, full-stop,” Yann declares. “We don’t follow trends; we aspire to set them. From introducing ground-breaking bioactives to the region for the first time ever to elevating botanical formulations to clinical-grade efficacy, we’re here to redefine the industry.”
The secret to Juana’s success lies in its effortless blend of nature and biotech. “The biggest challenge,” Yann reveals, “was striking the perfect balance – maximising the clinical power of botanical bioactives while keeping formulas ultra-clean, pure and safe for all skin types. No unnecessary additives, just clinically-backed results.”
This dedication has most definitely paid off , with formulations delivering clinical-level efficacy proven in top dermatological labs. The impact? A ground-breaking 70 to 85 per cent reduction in key inflammation markers – on par with leading aesthetic treatments, a testament to Juana’s commitment to redefining skincare.
Juana also flips the script on traditional anti-ageing. “The biggest myth? That anti-ageing is just about fixing wrinkles,” Yann explains. “The truth is, visible ageing starts long before those fine lines appear.” Instead, Juana focuses on skin longevity, targeting the root causes of ageing. “Traditional anti-ageing skincare often takes a surface-level approach – temporarily plumping fine lines or increasing hydration without addressing the underlying causes of ageing,” Yann explains. Juana, however, combines adaptogens and next-gen biotech to support skin health at a cellular level.
This dual-action approach is key to addressing both immediate concerns and long-term skin health. “In this region, beauty is deeply rooted in care, protection, and science-backed solutions that keep the skin youthful for years to come,” Yann notes, highlighting the GCC’s sophisticated understanding of skincare. Juana incorporates powerful actives for instant results, like Cobiolift, while also harnessing rare ingredients such as Helichrysum and Ectoin to prevent premature ageing and strengthen the skin barrier.
Yann highlights that “the industry’s shift from ‘anti-ageing’ to ‘longevity’ is a core focus, emphasising skin health, regeneration and resilience.” While the brand’s Fortify Face Oil remains a cornerstone, embodying Juana’s philosophy of “deep nourishment, powerful results and ultimate versatility”, Yann teases an exciting upcoming launch, but doesn’t give too much away. Already a secret favourite among top athletes, this product promises to be a game-changer for sports recovery and wellness. Watch this space…
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From Harper’s Bazaar Arabia April 2025 Issue.