Posted inBeauty

The Clean Beauty Brand That Needs To Be On Your Radar

Tara’s inspired self-care formulas bring efficacy with a luxury touch to women’s beauty rituals

Rather than simply endorse beauty, brands who advocate a beauty regime that embraces wellness as an integral component are rapidly becoming the go-to for anyone who wants to look and feel truly fabulous – and Tara is certainly ahead of the curve. It is committed to designing skin and hair care formulas that are efficient but safe to use every day. The brand’s aim is to become a woman’s multi-chapter life partner.

With its new laboratory located in Barcelona, Tara is unsurprisingly an advocate of the Mediterranean way of life, where wellbeing is the focus, rooted in ‘the good life’ and the simplicity of a much slower pace. “The Mediterranean state of mind is to live in the now, at one with the goodness of nature,” explains Tara’s lead chemist Juan Letran. “The beauty of the natural world acts as our muse, inspiring and motivating us every day to find the very best skin and hair solutions.”

The line’s specific brand of beauty doesn’t stop with its natural ingredients. All of its skin and hair solutions are carefully formulated and backed by science. Thanks to the curiosity and passion of its chemists, who are determined to boost the efficacy of natural ingredients and traditional methods through modern innovations, each formula will be reworked in the brand’s state-of-the-art lab until molecular perfection is achieved and the results are truly transformative.

Feeling good in your own skin and embracing change is a lifetime journey, something that Tara instinctively recognises. Formulas are designed to make you feel and look your best, while gracefully accepting the ageing process. Created for now and tomorrow, the brand sees itself as a woman’s lifelong ally, whether it’s supporting her through hormonal breakouts, combatting thinning hair during pregnancy or minimising the effects of loss of collagen as menopause approaches.

There’s a belief that a woman’s self-care traditions are more important than ever in today’s fast-paced world and its rituals are designed to encourage women to take their time over small details. In fact, to help women reset and reconnect throughout the Holy Month of Ramadan, Tara offers product pairings and routines to elevate the everyday.

For healthy hair from root to tip, the Onion Remedy Hair + Root Revival System is a three-step regimen formulated to strengthen, thicken and stimulate new hair, combat short-term dehydration and prevent the underlying causes of hair loss – and when it comes to skincare, Tara’s rituals are more than just skin deep. Glow Nourishing Dry Oil, which includes a natural alternative to retinol called bakuchiol, is a multi-purpose oil that helps to minimise fine lines, reduce hyperpigmentation and boost cellular renewal – all whilst promoting a sense of calm.

Combining the oil with its Radiance Vitamin C Complex, which combines four types of Vitamin C, as well as hyaluronic and ferulic acids will ensure a beautifully renewed, glowing complexion. Combining the best that Mother Nature has to offer with the latest innovations in the skincare arena make Tara a leader in the field.

For more information, visit Taraformula.com

From Harper’s Bazaar Arabia’s April 2022 issue.

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