12 Viral TikTok Beauty Products That You Need in 2025

New week, new fad. Here are some of the beauty products that we cannot seem to get off our screens…

Tiktok continues to take over our screen time – from passive scrolling to posting various clips, the application continues to occupy a large portion of our daily lives. And apart from being our go-to space for all things fashion, celebrity, and lifestyle, TikTok is the central hub for beauty advice. Make-up and skincare enthusiasts consistently refresh their ‘For You’ pages to keep in touch with the latest launches and products that are trending.

From the popular Rhode pocket blush, to an array of Korean skincare products stealing the show, everything we see on this application somehow sneakily finds a spot in our beauty bag. This list is a compilation of the most-wanted items this year, and if you get lucky, you might just get your hands on them.

Bazaar Arabia shares 12 viral TikTok beauty products that need to be on your radar…

Chanel Les Beiges Healthy Glow Bronzing Cream

@melisekrem Trying the iconic @chanel.beauty les beiges bronzing cream for the first time ✨ this product is so loved and I can see why! The easy-to-blend cream-gel bronzer has a delicate, velvety finish that gives a very natural sun-kissed glow 🤍 it’s unlike any other bronzer I’ve tried! Tip: use a dense brush to apply and blend for the most flawless finish ✨ Using shade 390 soleil tan bronze #chanel #makeup #chanelbeauty #chanelbronzer #bronzer #makeupreview #asmr ♬ congratulations by mac miller – Hannah

Dewy and lightweight is the creamy Chanel bronzer which provides a radiant and luminous finish. If you’re looking for that natural, sun-kissed look with an effortless blend and buttery texture, this is an essential product to have in your make-up bag. 

For more information visit chanel.com

Dior Backstage Glow Face Palette

@sarahashleya The @Diorbeauty Backstage Glow Face Palette is the best powder highlighter💫💫🩷 so stunning . . #powderhighlighter #diorhighlighter #makeup #grwm #glowyskin #creatorsearchinsights ♬ art deco instrumental by lana del rey – lana del rey ୨୧

This versatile colour palette gives you the ultimate shade range for a highlighter, eye-shadow and blush. Catering to all skin tones and functional for a variety of occasions, it ensures a flattering glow and a sheen finish.

For more information visit dior.com

Tatcha Dewy Skin Cream

@nathalieparis How to revitalize your skin with @Tatcha US for smooth and dewy finish. #tatchapartner #tatcha ♬ original sound – Nathalie Paris

This velvety moisturiser is the epitome of luxury in skincare. Leaving your skin feeling lush and looking glazed. Rich in hydration and nutrient-dense, your skin remains plumped and perfectly primed for the rest of your day.

For more information visit tatcha.com

Laneige Glaze Craze Tinted Lip Serum 

@wolfiecindy AD obsessed with these glaze craze tinted lip serums from @laneige_us 💋🎀 available at sephora #laneige_partner ♬ love song (hesitations) (sped up) – Lofuu & Shiloh Dynasty & dprk

Here is a product that combines the silkiness of the classic lip sleeping mask, with a pigmented wash of colour to elevate your makeup routine. With the ideal blend of a lip treatment and a glossy tinted finish, this is an item that can be carried around easily and uses a donut shaped applicator for a sleek finish.

For more information visit us.laneige.com

Charlotte Tilbury Airbrush Flawless Finish 

@shini.mk my secret weapons against greasing up through the day: the @Charlotte Tilbury airbrush flawless finish in shade Tan + my @Real Techniques UK setting brush #makeup #grwm #glam #powder #brush #brushes #shini ♬ The Winner Is… Version – DeVotchKa

No touch-ups needed, no oily patches visible, and no creases under your eyes. This setting powder works wonders to blur pores, brighten your skin and set your make-up for several hours. It adds that final touch to your make-up routine, elevating and sealing it to perfection.

For more information visit charlottetilbury.com

Rhode Pocket Blush 

@jacquelynmengel truly perfect blush shade, in shopmy! @rhode skin #rhodepocketblush #rhodetanline #naturalblush #whatsinmymakeupbag #rhodeblush #makeup #bronzedmakeup ♬ original sound – joshhluv

Hailey Bieber’s brand became a major force on Tiktok as well as in the beauty world. In particular, her product – the Rhode pocket blush, which is perfectly pigmented and blends effortlessly with its creamy texture. Built as a travel size, it is easy to carry around and apply at your convenience. 

For more information visit rhodeskin.com

Medicube Age-R Booster Pro

@bellaayar that dewy skin>>> products used: @Medicube Global PDRN Pink Cica Soothing Toner PDRN Pink Peptide Serum Collagen Jelly Cream Pink Collagen Mask Mini Booster Pro #grwm #girlthings #skincare #koreanskincare #glassskin #girltherapy #medicube #medicubepartner #glassskin #koreanskincare #kskincare #kbeauty #glowbooster #glassskin #ager #agerboosterpro #medicube #PinkSkincare #Collagen #PDRN ♬ original sound – xavier

Are you on a mission to achieve glass skin – the ultimate glow everyone’s chasing in the latest Tiktok trends? Popular amongst celebrities is this miraculous device which provides you with a radiant, plumped look by the next morning. Tackling anti-aging and uneven skin tones, the Booster Pro locks in your skincare ingredients overnight with its enhanced absorbing technique; deeply hydrating and strenghtening your skin barrier.

For more information visit medicube.us

Patrick Ta Major Headlines Double Take Créme & Powder Blush Duo

@222katerina NEW patrick ta blushes 🤭🫶🏻 these are so stunning my god @Patrick Ta Beauty I’m swatching ‘she’s seductive’ in this video ♡ which shade should I try next? 4 new gorg shades: – ‘she left me on red’ ❤️ – ‘she knows who she is’ 💋 – ‘she goes to the gym’ 🧘🏻‍♀️ – ‘she’s seductive’ 🫦 available on patrickta.com on 1/13 and sephora.com on 1/14 ♡ #patricktabeauty #patrickta #newmakeup #blushtrend #blush #patricktablush #beautytok ♬ original sound – ᶜ ʰ ˡ ˡ ˣ ᵉ ᵈ ⁱ ᵗ ˢ – chllxedits

The iconic blush duo delivers a buildable pop of colour, creating the ideal natural make-up look. A product that is loved by several make-up artists for its powder and cream duo, as it glides on with precision, topping off your glam smoothly.

For more information visit patrickta.com

Hourglass Cosmetics Vanish Airbrush Concealer

@mariavictoriafulop grwm using a full face of @Hourglass Cosmetics 🤍 #hourglasspartner Using: Veil hydrating skin tint shade 7 Vanish airbrush concealer shade fawn Ambient lighting bronzer shade nude bronze light Ambient lighting blush shade luminous flush Shape & sculpt lip liner shade uncover 4 Phantom volumizing glossy balm shade crave Ambient Soft Glow foundation brush Vanish airbrush concealer brush #makeup #GRWM #grwmroutine #grwmtutorial #makeuptutorial #makeuproutine #grwmmakeup #grwmmakeupedition #softglam ♬ Midnight Vibes (Lofi) – ProdByDave

Bid adieu to dark circles, under eye creases and redness. The airbrush concealer – with it’s silky texture feeling as light as a feather – melts into your skin seamlessly, offering the right amount of coverage with zero caking and a flawless complexion.

For more information visit hourglasscosmetics.com

Armani Luminous Silk Foundation 

@aishapotters butter skin 🧈 using the @Armani beauty luminous silk foundation @sephora #luminoussilk #armanibeauties #armanibeautypartner ♬ original sound – aisha potter

Want to achieve that effortless glow with just one product? The Armani Luminous Silk Foundation offers that polished finish, enriched with a lightweight, breathable texture. Award-winning and true to the definition of luxury, this product is the perfect base for your finishing touches, with the option of keeping a natural look or building up to a full glam.

For more information visit armanibeauty.com

Guerlain Rouge G Lipstick 

@mandylikes If you’ve been thinking about getting @Guerlain’s lipstick, let this be your sign. Such a truly beautiful product that you can make your own – by choosing your shade, case and getting it engraved. #lipstick #luxurybeauty #guerlain #luxurymakeup #makeup ♬ original sound – Mojo

Looking for a nourishing lip treatment, encapsulated in a sophisticated lipstick? Fret not. Guerlain has come to the rescue with their customisable ultra-care lipstick. Encased in glistening ornaments is the mirror jewel case that seals the pigmented formula. With the option of a matte or satin finish, your lips are fed luxury, delivered in just one swipe.

For more information visit guerlain.com

Beauty of Joseon Relief Sun: Rice + Probiotics 

@bellaayar >>> product used: @Beauty of Joseon rice + probiotics sun relief #grwm #skincare #girlthings #makeup #girls ♬ Illegal – PinkPantheress

Don’t you just loathe that sticky feeling on your face when you apply sunscreen, or worse, when it doesn’t blend in seamlessly? This sunscreen will ease your concerns. Not only does it provide high protection from the sun, it applies as smoothly as your favourite moisturiser, leaving no white cast or residue which would result in a greasy finish. Is it make-up friendly? Absolutely! It is the ideal canvas to paint your make-up on flawlessly.

For more information visit beautyofjoseon.com

Lead image courtesy of Instagram /@rhode