
7 Tips To Achieving The Ultimate Clean Girl Beauty Aesthetic
Discover the ultimate guide to achieving a fresh faced, ultra-luxe looking complexion
The Clean Girl Beauty aesthetic isn’t going anywhere. Influencers and celebrities like Hailey Bieber, Kaia Gerber, Matilda Djerf and Elsa Hosk have championed the trend on Instagram and Tik Tok, showcasing how a fresh, glowing complexion and understated no-make-up-make-up still feels oh so right for an everyday look. Achieving dewy skin, a perfect manicure, plumped lips, meticulously brushed bows and gleaming hair has now become an art form.
But achieving that flawless, ultra-groomed finish starts way before make-up—it begins with a solid skincare routine. Healthy, glowy skin is the secret to making your makeup look effortlessly flawless. The products you need to achieve this perfect canvas? A gentle cleanser and hydrating toner will help remove impurities, prepare your skin and balance your skin’s pH, while tightening your pores for a smoother appearance.
Serums packed with antioxidants, hyaluronic acid, or vitamin C can provide an extra boost of hydration and target specific skin concerns such as dullness or uneven texture. A good moisturizer and SPF is essential for achieving that dewy, hydrated healthy look, locking in moisture and creating a smooth base for your makeup.

Once your skincare routine has set the stage, these makeup products will help you achieve the Clean Girl Beauty aesthetic….
The 7 Essential Makeup Tips To Achieve The Clean Girl Beauty Look:
1. Choose A Radiant Foundation Or Tinted Moisturiser
A luminous foundation or tinted moisturiser is key to achieving that coveted Clean Girl glow. Go for lightweight, buildable options like the Hourglass Veil Hydrating Skin Tint or Charlotte Tilbury’s Light Wonder Foundation or Flawless Filter, which give you the ultimate hydrated glow and the perfect natural base. These formulas offer a radiant finish that enhances your natural skin texture, similar to the effortlessly beautiful looks sported by Hailey Bieber.
2. Apply An Illuminating Concealer
To perfect your complexion and brighten key areas, an illuminating concealer is essential. Hourglass Vanish Airbrush Concealer and NARS Radiant Creamy Concealer provide just the right amount of coverage while adding a touch of radiance, making them favourites for creating a flawless finish.
3. Try Creamy Contouring
Define the cheeks with some contouring, but keep the edges blended and soft to enhance your natural features. While we aren’t all blessed with Rosie Huntington-Whiteley’s cheekbones, try experimenting with cream contour sticks to find out where the natural structure of your cheeks lies and blend away. Some favourites are the Fenty Contour Stick, Patrick Ta Palettes and Charlotte Tilbury Contour Wands, which give a well-defined finish.
4. Add A Subtle Blush
A natural flush adds a youthful, healthy touch to your complexion. Finish with your favourite cream blush across the cheeks and a little over the nose, to achieve an effortless sun-kissed look. Whether its Rhode Pocket Blushes, Patrick Ta, Charlotte Tilbury or Rare Beauty’s Soft Pinch Liquid Blush, make sure you choose a formula that effortlessly blends, and apply with your fingertips so that the product melts right into the skin, leaving you with a radiant sheen of colour à la Jasmine Tookes.
5. Sculpt Your Brows
Defined brows frame your face and complete the Clean Girl look. Just to name a few, Refy Sculpting Brow, Anastasia Beverly Hills Brow Wiz and Benefit Cosmetics Gimme Brow+ are ideal for sculpting natural-looking brows that enhance your features, much like the perfectly groomed brows taking over our Tik Tok feeds.

6. Choose A Hydrating Lip Balm Or Gloss
A hydrating lip balm will add a subtle hint of colour while keeping lips nourished. Rhode lip tints by Hailey Bieber, Summer Fridays, or Laneige Lip Sleeping Mask are perfect for achieving soft, tinted lips that feel glossy without goo.
If you want to emphasise your lips even further, use a nude or pink-nude lip liner similar to your lip colour or slightly darker, and then add a gloss. The best in the business? Hourglass Unreal High Shine Volumizing Lip Gloss, Clinique Black Honey, or Fenty Beauty Gloss Bomb, which will give your lips a plumped and polished finish.
7. Try The Strawberry Look
For a playful addition, consider adding light brown freckles – part of the Strawberry Make-up trend, to your look. This can give you a sun-kissed appearance that fits perfectly with the Clean Girl aesthetic. While many prefer to skip mascara for this look, if you want to embrace your lashes, opt for a brown mascara to add fulness, curls, volume while maintaining a natural finish.
Lead Image Courtesy of Instagram/@haileybieber