What is Ayurveda Beauty? An Editor Breaks It Down
Translating to the science of life, Bazaar Arabia’s Anahita Ghai explains the meaning behind this anxiety holistic approach and how to incorporate it into your daily lives…
What is Ayurveda Beauty? An Editor Breaks It Down Here…
In an age where beauty rituals often prioritise instant gratification and fleeting trends, Ayurveda Beauty stands as a timeless testament to the power of wisdom. Rooted in the ancient Indian system of Ayurveda, which translates to “science of life,” Ayurveda Beauty is not merely a skin care regimen but a holistic approach to well-being that nourishes both body and soul.
What is Ayurveda Beauty?
At its core, Ayurveda Beauty emphasises balance. It views beauty as a reflection of one’s inner harmony, advocating that true radiance can only be achieved when the body, mind, and spirit are in equilibrium. This approach understands that external beauty is intimately connected to one’s internal health and emotional well-being.
Ayurveda categorises individuals into three distinct doshas: Vata (air and space), Pitta (fire and water), and Kapha ( earth and water), each with unique physical and emotional characteristics. Ayurvedic beauty rituals are tailored to balance these three doshas, catering to an individual’s specific needs. For example, a Vata-dominant person may benefit from hydrating and calming treatments, while a Pitta-dominant individual might require cooling and soothing remedies. So, each Ayurveda treatment is meticulously aimed at every individual’s needs.
The key to Ayurveda Beauty lies in its use of natural ingredients, many of which have been revered for centuries. Turmeric, neem, sandalwood, and aloe vera are just a few of the botanical treasures that grace Ayurvedic beauty formulations. These are chosen for their healing properties, helping to purify, soothe, and rejuvenate the skin without the use of harsh chemicals.
Ayurveda Beauty: Rituals Beyond Skincare
Ayurvedic beauty rituals also extend beyond skincare. They include practices such as Abhyanga, a daily self-massage with warm oils that not only nourishes the skin but also calms the mind. Meditation and yoga are integral components, promoting inner peace and reducing stress—both of which are believed to directly impact one’s external appearance.
In an era where consumers increasingly seek holistic and sustainable beauty solutions, this historical beauty belief has seen a resurgence. Its emphasis on harmony, natural ingredients, and personalised care resonates with those seeking a deeper connection between their beauty routines and their overall well-being.
How can you incorporate Ayurveda Beauty in your daily lives?
As the Social Media Editor working at Harper’s Bazaar Arabia, I am consistently eager to try new brands and extend my existing research in the world of beauty, health and wellness. Being a vegetarian myself, I frequently aim to live a healthier, more balanced lifestyle. Growing up in an Indian family, Ayurvedic beliefs are common to my culture and are perceived as normal within my community.
To truly understand the effectiveness of this ancient belief, I tested out Deepika Padukone’s 82°E. And the results were nothing short of phenomenal. Living in a dry and hot climate, my skin often has its own mood swings, and these products cater to those daily changes. One of my absolute favourites from the range, and I would highly recommend it, is the Patchouli Glow Sunscreen Drops. Packed with nutrients and enriched with patchouli and ceramides, this SPF 40 did wonders for me.
Another company that I have been using for years is Forest Essentials. Founded in 2000, this Indian-based brand markets themselves as ‘luxurious Ayurveda.’ With a newly-opened store at Dubai Hills Mall and a long-standing relationship with luxury hotels like Taj, there’s no doubt Forest Essentials is a must-try. My go-to products are the Ultra-Rich Body Milk Madurai Jasmine & Mogra and the Soundarya Luminous Beauty Body Oil.