Bridal Couturier Reem Kachmar’s Tips For Buying A Bespoke Wedding Dress
Brides seeking something special – a true one-of-one gown – turn to Reem Kachmar. But where to start? Here is the Beirut-based couturier’s ultimate guide to choosing that dream dress
Splitting her time between Dubai and Lebanon with a bridal boutique in the heart of Beirut, Reem Kachmar has her finger firmly on the pulse of the regional bridalwear scene. Designing dresses that are nothing short of fairy-tale perfection, her brand, Reem Kachmar Couture, ensures that the bride – and her dress – is always the belle of the ball.
What’s your first piece of advice for brides starting out
on their dress journey?
The journey of finding your dream gown is deeply personal, it’s not just about trends, it’s about who you are. So, start with your vision; begin with how you want to feel on your wedding day, your gown should reflect your personality, background and the mood of your
wedding. Whether it is elegant, romantic or modern, let that guide your choices. Then, choose a designer or house whose aesthetic resonates with your own. Trust is everything – when you align with a designer who truly understands your vision, the rest flows naturally.
Is there anything every bride should know before looking at dresses?
Forget the trends and embrace the authenticity. Couture bridal fashion is shifting away from seasonal trends towards emotional connection. A wedding gown is no longer about what’s in, it’s about what’s you. A second skin. Timelessness is achieved when the design captures your essence.
Women’s bodies are all beautifully different – how to find a dress to suit your shape?
There is no one-size-fits-all in couture. Couture gowns are made-to-measure – that’s the beauty of it. So forget the size and focus on the fit. The designer’s most important skill is understanding your silhouette. The right cut and shape will enhance your body not hide it, and it will flatter your proportions and make you feel more confident.
How important is it to consider the setting when choosing a dress?
Considering the setting is important in order to choose the fabric that matches the season. An indoor winter wedding calls for different materials and structure than a beachfront or outdoor celebration, which would lean to towards lighter and flowing fabrics. The venue sets the tone, and the dress should complement it visually, emotionally and practically. Always consider the time of year, setting, lighting and atmosphere, too.
What are your Dos and Don’ts for trying on dresses?
Do… Trust your instincts, your designer and the process, and bring someone with you whose opinion you truly value. Don’t… Rush the decision – let the dress speak to you.
Don’t forget to think about logistics, such as walking and sitting comfortably. Don’t bring too many people, as it can cloud your judgment, and don’t panic if a dress doesn’t feel perfect right away. Couture takes time.
When buying a dress, is there a timeline to work to?
For a couture gown, we recommend starting at least six to eight months in advance. Th is allows time for custom design, fittings, embroidery and final adjustments. The earlier the better, as rushing compromises creativity.
When trying on a dress, what should a bride do?
Pay attention to the details that often get missed; observe how the gown looks in different lighting, as it can completely change the mood and appearance. Walk, sit and move naturally in the dress, and make sure you’re wearing the actual heal height you plan to use on the day. And don’t overlook the back – it’s what your guests will be seeing during most of the ceremony, and it deserves just as much attention as the front.
What are some of the non-negotiables when it comes choosing a wedding dress?
Choosing the perfect dress starts with emotion. You should feel something the moment you slip it on. But beyond the feeling, the structure matters, too. A well-crafted gown offers support from within, with inner construction that flatters your figure while allowing you to move freely and confidently. Just as important is authenticity; your dress should reflect who
you are, not feel like a costume or someone else’s idea of a bride. Above all, comfort is non-negotiable. If you can’t breathe, move or truly feel like yourself, no matter how beautiful the gown, it’s not the right one.
Lastly, what couture designs and themes are having a
moment in the spotlight?
Architectural corsetry – which is about structure not tightness. Internal corsetry creates a sculpted, flattering shape while allowing comfort and freedom of movement.
Colour is in, with whispers of blush, champagne, ivory and silver. Sculptural draping with architectural folds and wrapped bodices give gowns an editorial elegance whilst
still being feminine and soft. Detachable elements are also very popular. From overskirts to sleeves and capes, versatile pieces let brides shift effortlessly from ceremony to reception. It’s drama and practicality combined.
Images Supplied
From Harper’s Bazaar Bride Autumn/Winter 2025 Issue