Bvlgari’s Bold New Jewellery Collection Invokes An Ancient Icon

BVLGARI JEWELLERY, Bvlgari, Fine Jewellery, #Fashion
Bulgari
Úrsula Corberó by Mario Sorrenti
Flowers and diamonds – what more could a girl want?

Bvlgari has unveiled its new signature jewellery design with the stunning Fiorever collection. Starring 24 striking diamond pieces, the collection is instantly iconic; not just for its bold use of precious gems and exquisite design details, but also for the luxury Italian jeweller’s fascinating use of the flower motif.

Bulgari’s Bold New Jewellery Collection Invokes An Ancient Icon

Fiorever by Bvlgari 

The four-petaled flower is a significant part of Rome’s history and heritage, with the bold bloom used to denote reverence in some of the Roman Empire’s most celebrated artworks and spaces, appearing in Villa di Livia’s garden frescos, decorating the sculptures of Palazzo Massimo, and adorning the stunning ceiling mosaics of the Santa Costanza Mausoleum. Emblematic of the uniquely Roman passion for life, and Bvlgari’s proud homage to the city’s pure embodiment of la dolce vita, the flower’s natural beauty melds with the quintessential Roman jeweller to create Bvlgari’s new icon, Fiorever.


A love letter to the innate poetry of the Italian language, the exclusive collection’s name itself comes from the word for flower, fiore, and the sentiment of forever. Championing this bold flower motif as Bvlgari’s official symbol, Fiorever is a celebration of the Roman jeweller’s exquisite craftsmanship and its enchanting ideal of ever-lasting natural beauty.

Bulgari’s Bold New Jewellery Collection Invokes An Ancient Icon

Fiorever by Bvlgari


Each piece captures a precious solitaire diamond at its very centre, with a quartet of dazzling petals surrounding the piece’s precious heart. In a stunning design quirk, each petal gently curves skywards, mimicking the natural beauty of a sun-kissed bloom.


Rising star and La Casa de Papel actress, Úrsula Corberó, fronts the designer’s high energy campaign. The stunning imagery shot by Mario Sorrenti shows the Latina beauty exploring Rome in her own brazen way, with featured pieces from the Bvlgari Fiorever collection shining resplendent on her neck, wrists and fingers. Free-spirited, spontaneous and irresistibly irrepressible, Úrsula embodies the pure exhilaration and unforgettable passion of Rome and Bvlgari.

Bulgari’s Bold New Jewellery Collection Invokes An Ancient Icon

Fiorever by Bvlgari

The Fiorever collection is now available from Bvlgari boutiques across the Middle East


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BVLGARI JEWELLERY, Bvlgari, Fine Jewellery, #Fashion
Bulgari
Úrsula Corberó by Mario Sorrenti