Anya Hindmarch is the latest designer to branch out into menswear.
The men's capsule collection will include three bag styles (a backpack, a briefcase and a tote), plus sneakers and small leather goods, all featuring the designer's signature whimsical motifs, like smily faces, googly eyes and men at work signs - basically, the same formula that has made the women's collection so popular. It will be launched in September, alongside her womenswear.
"Men were coming in and buying pieces that were part of our women's collection," the designer told The New York Times. "As well as ordering pieces from our bespoke shop, where customers are pretty much split 50-50 between the sexes, so we thought we might as well do it in a more organised way. Men's hands are bigger, so we had to change the size of some handles and proportions, and women tend to wear more cross-body bags, but that's about it."
The news comes a few weeks after Stella McCartney confirmed that she would be designing a menswear collection.
Via Harper's Bazaar UK