Viktor & Rolf Flowerbomb is iconic for its overt blast of sugary, juicy-fruit floral notes.
This year marks the fragrance's 10th anniversary and with its firm place on the bestsellers list, it seems that it's a frgrance that has only got better with time. Bazaar meets the two men behind it:
Who is the Flowerbomb woman?
Viktor: We didn’t envisage a certain person when we created Flowerbomb. We wanted everyone out there who enjoys it to wear it. We were and still are super surprised at the different types of women who wear Flowerbomb, from young to old. If we smell Flowerbomb on someone when walking down the street we always want to see who it is wearing it. The name ‘Flowerbomb’ was the first thing to come in the creative process of the fragrance.
Both Flowerbomb and BonBon are very bold fragrances. Is there a note or ingredient that you would love to incorporate into fragrance that you haven’t been able to yet?
Rolf: We are actually working on a new project that we've had to put a lot of special requests in for, for things we want to work with.
Viktor: It’s exciting and will be unveiled very soon. We like the unexpected and like to think about unusual things and make them possible in fragrance.
How does creating a fragrance differ from designing a fashion collection?
Rolf: You have more time when you're creating a fragrance, therefore you can be a lot more precise. Fashion is more rushed and there are so many deadlines that you have to work to. The industrial process of fashion is like military operation. A fragrance is more direct than a fashion collection – you go into store, you like the smell and you probably buy it. With fashion and a dress, it is usually a lot more removed than what you see on the catwalk and in a show.
What makes a fragrance iconic?
Viktor: The women who wear it. A fragrance can only be iconic if it is worn by loyal fans. We could never have dreamed or thought that our fragrance would be as successful as it has become. It was our gut feeling that this fragrance would be authentic and exciting and we just really hoped that it would resonate with people, which it has.
Is fragrance a science or an art?
Viktor: I think it is both for a perfumer, for sure. A good perfumer has the skills and knowledge to be able to transfer emotions into a fragrance and then still be able to create something beautiful. You need the science to create, but then the art to execute something so meaningful.
Via Harper's Bazaar UK