As medical supplies and protective equipment dwindled within European healthcare facilities throughout the past few weeks, the fashion industry saw some of its biggest players step up to the play to supply and manufacture necessary items to workers on the frontlines.
Chanel is now joining the force by making a €1.2 million (approx. Dhs4.8 million) contribution to an emergency fund for the French public hospital system and by donating more than 50,000 face masks to public authorities.
"Today we are mobilising our workforce and our partners... to produce protective masks and blouses," the iconic French fashion house said in a recent statement.
The French government says that workers need around 40 million masks a week.
Currently prototypes are being created within Chanel's workshops, as they must be approved by French authorities before they can be mass-produced. The group will also mobilise its partner manufacturers and teams.
View this post on Instagram
CHANEL and Angèle are pleased to invite you to an intimate live performance by the Belgian singer tomorrow at 1pm Paris time, a special moment for your days at home. Access via Instagram Stories. #LivewithCHANEL #StayHome #CHANEL #Angele @angele_vl @ar_studi0s @inezandvinoodh
Chanel also has plans to entertain the masses, as people around the world spend more time at home in self-isolation. The French fashion house will be welcoming Belgian singer and friend of the brand Angèle (@angele_vl) live on its Instagram account (@ChanelOfficial) on April 3 at 15:00 (GST).
Lead image courtesy of Chanel, shot by Inez & Vinoodh
You can also catch up on the latest issue of Harper’s Bazaar Arabia for free by downloading the app on the Apple or Google Play store.