Into The Futures
Community, sustainability and cohesion between physical and digital spaces inform this ambitious collaborative Web3 project
The Futures is a collaborative community-led Web3 project by the enigmatic master & contemporary artist Kensho Kenji who will be revealing his true identity to the world during September 2023, and future-thinker and digital guru Moses FTRS. It represents a convergence of artistic minds, tech-savvy programmers, and innovative entrepreneurs with a shared ambition of pioneering a dynamic “phygital” (physical and digital) brand that prioritizes transparency and centers around the community. This isn’t your average join-in group, this is a chance to stake your claim in the vanguard of digital trendsetters, pushing boundaries and redefining norms. Every voice echoes, every action ripples, and together, we make waves that shape the course of our futures, says Moses.
The founders aim to foster meaningful dialogues about conscious living within their community and beyond. In addition to this, they will allocate a portion of project royalties to combat environmental challenges. “The Futures is built on the firm belief that a community-led culture is the key to creating a meaningful and lasting decentralised brand,” says Kensho. “We believe the future of brands will be on the blockchain. We’re not just referring to the idea of community; we’re embedding it in everything we do. Whether it’s content on FutureScope, the designs from our Design Lab, or the discussions around our next steps, our community is at the heart of it all.”
The Futures’ ethos fuels a diverse melting pot of forward-thinking entrepreneurs, artists, content-creators and more, each lending their voice to the FutureScope narrative. But FutureScope is more than a platform – it’s a celebration of its community. The Futures will spotlight its holders, transforming them from observers into active participants, from consumers into creators. We’re not just creating digital content, we’re creating a revolution, says Moses. “Dynamic culture is the essence of The Futures and to build a dynamic culture you need to deliver bigger and better every time. As a decentralized brand, we’re committed to bring the best possible entertainment, products, art and events on a consistent basis.”
FutureScope signals the arrival of a new kind of collaborative digital community, one that rethinks and resets the relationship between artist and audience, as well as founders and community. The platform serves as an online haven where creative thinkers can channel their expressions and connect in new and meaningful ways. This exemplifies the belief that when a community unites to innovate and disseminate, the potential is boundless. The podcasts, artworks, and films stemming from this space don’t merely contribute to a content library; they amplify the collective voice of The Futures. For Kensho, as an artist, this type of open space holds profound meaning: “FutureScope encapsulates our firm belief in the transformative potential of a community-centric approach to content creation. It’s a digital platform, a vibrant ecosystem where every member has the opportunity to step into the spotlight and contribute to our shared narrative.”
To raise the bar even further, The Futures have also recently launched their $FTRS tokens which can be claimed and used through their Discord server, to buy physical and digital products, as well as roles and more from their store. The team has been collaborating with toli, a fellow founder and leading name in the space who together have developed an off-chain passive yield for NFT holders from other projects, meaning that any holder of a specific project, once activated by The Futures,
can receive daily FTRS tokens. And this is where it gets interesting. The Futures will be launching their on-chain tokens end of 2024, and all already claimed off chain tokens will be transformed into on chain FTRS token. This is a first in the space and a great example of The Future’s commitment to its community.
“We set the gold standard for production value, harnessing top-tier talent and cutting- edge technology to redefine digital content. Breathtaking digital art, immersive videos – every piece of FutureScope content reflects our commitment to quality. Step into FutureScope – a broadcast media outlet where community shapes content and rebellion rules. Experience the power of the crowd, and the thrill of the new. This is FutureScope – where you’re not just part of the story, you are the story”, Moses explains.
The artistry and innovation of The Futures are best captured in the Futures Design Lab. Here, avatars are dressed in anything from urban streetwear to tuxedos; they represent figures that champion both individuality and audacious style. “These avatars don’t just represent you; they echo your untamed spirit, your fearless persona, and your unabashed self-expression. You’re not just wearing an avatar; you’re wearing your defiance,” Kenji explains.
The Future’s genesis collection begins with a unique set of 5,000 meticulously hand- crafted NFTs. These are not just digital collectibles but double as a membership access. The FTRS avatars aren’t just a piece of digital art – it’s a key to an exclusive universe. It grants you privileged access to FutureScope, The Future’s groundbreaking initiative that’s rewriting the rules of digital culture. You also get a front-row seat to the brand’s highly anticipated Design Lab store, a treasure trove of tangible assets that blur the line between the physical and digital worlds. Charting new territory, the inaugural FTRS store will launch in Paris in 2024. A selection of limited-edition designs by The Futures will form a bridge between the physical and digital realms.
The Future’s highly anticipated drop will happen towards the end of August. The founders have selected the uber cool Magic Eden as their mint partner who are one of the leaders in the space currently with over 22,000,000 monthly visitors. “Once we spoke to Magic Eden, the synergy was present, and we knew that they would be the right partner for The Futures. Their professionalism, attention to detail and mindset towards the space really separates them from the rest, and on top of that they got the vibe!” says Kenji and Moses.
For the founders, Magic Eden represents a sense of limitless possibility. The company has built the most liquid secondary marketplace and are the first marketplace to implement bidding, rarity index, and a dedicated minting platform that automatically connects to their secondary marketplace.
Sidney Zhang, the Chief Technology Officer of Magic Eden started in crypto with his first crypto company working on the Bitcoin Developer API in 2013. He joined Uber in 2015 as one of the Founding Engineers at Uber Eats, where he worked on Uber Eats from zero till it hit the moon. Sidney subsequently spent a few years at Uber Advanced Technologies Group working on self-driving production modeling and research. Focusing on computer vision and prediction. He lastly joined Facebook’s AI team before co-founding Magic Eden, which is now supported by top firms who care about crypto and Web3. Coinbase Ventures, Solana Ventures, Paradigm and Electric Capital are just few of the firms backing Magic Eden’s vision.
The Futures final mint date will be published soon on The Futures NFT – A phygital brand of the future, as well as on Magic Eden’s launchpad.