Emirati Fashion House Artal Unveils New Boutique in Sharjah
From traditional abayas to glitzy evening wear, this new multi-brand store has it all…
Amidst the vibrant cultural tapestry of Sharjah, a new chapter in Emirati fashion has begun to unfold.
Artal, a contemporary women’s fashion brand, emerges as a new sanctuary of style where elegance and creativity combine to create captivating sartorial pieces. Nestled in the city’s largest commercial avenue, East Boulevard, Aljada the brand is more than just a regular storefront; it is a celebration of Emirati fashion in all its splendor and a canvas for established as well as upcoming Emirati designers to showcase their creations.
To commemorate the launch of its first boutique in the UAE, the fashion house hosted an extravagant event that was inaugurated by HE Sheikha Bodour bint Sultan Al Qasimi, the chairperson of Sharjah’s Investment and Development Authority, and saw several of the region’s most influential fashion experts in attendance. Zainab Salem, the brand’s Founding Manager, expressed her excitement about the opening by stating, “We are thrilled to open the doors of Artal to our valued customers and offer them a unique shopping experience that celebrates the spirit and culture of the UAE through contemporary Emirati aesthetics.”
As you make your way through the boutique, you’ll be captivated by each of the eight designers and their unique craftsmanship. The contemporary abayas of WaDubai exude a sense of empowerment, while Shatha Essa’s elegant dresses beckon with ethereal beauty. Basic Abaya’s timeless designs embody understated allure, while Zahra Karmostaji’s statement pieces invite bold self-expression. Within the walls of Artal, there lies a treasure trove of possibilities that allow women from all walks of life to find their narrative through fashion.
Paying homage to the meticulous artistry that defines Emirati style, the multi-brand store features a range of designs in varying colors, textures, and intricate embellishments, demonstrating that fashion is not just about clothing but rather, a form of self-expression and a way to celebrate individuality and embrace cultural heritage.
Amidst the country’s growing fashion landscape, Artal stands tall as a beacon of Emirati pride, a testament to the evolution and remarkable talent within the region, and a story of cultural heritage and cutting-edge aesthetics.
Images supplied.