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Anomaly Haircare: Priyanka Chopra Jonas Announces Plans To Launch Her Beauty Brand in India

The star first launched her brand of vegan and cruelty-free haircare products back in January of 2021

Beauty fanatics in India, it’s time to rejoice. Priyanka Chopra Jonas has announced she will soon be launching her own haircare brand within her native country.

Anomaly Haircare, Priyanka’s all-natural, vegan and cruelty-free line of haircare products, is coming to India and will be available for purchase from August 26, 2022.

Previously sold in the US and in other parts of the world, the brand is taking its ethos of clean formulas and sustainable haircare solutions to Priyanka’s country of birth. The range will be sold exclusively in Nykaa stores and on the Nykaa website, which is India’s top retailer for all things beauty and cosmetics.

The actress announced the news in a video she posted on her Instagram page, expressing her excitement over the new development and hoping that her followers in India will enjoy their experience with the brand. She also mentioned how her haircare sensibilities are deeply-rooted in her Indian culture.

“It’s only fitting that Anomaly is coming home to India, where the seed for this idea was born so many years ago… with the traditions of a strong haircare routine that was instilled in me. We’ve combined that understanding with our clean, superior formulas that will give you your best hair yet,” she captioned the post.

Priyanka had teased the announcement on her social media a few days back, revealing a date but no further details. The anticipation of what the exciting news could be had kept the Internet buzzing. Now that the news is out there, her fans and followers are more excited than ever to try the range.

Anomaly has been making waves as one of the top vegan beauty brands at the moment, with a focus on haircare specifically. With a wide variety of shampoos, conditioners, serums, and other products made with natural, nourishing formulas, the brand is coming up with green solutions for our haircare problems.

Lead Image Courtesy/ @anomalyhaircare on Instagram

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