Miley Cyrus On Authenticity, Gratitude and Self-Expression
In honour of the new Gucci Flora Gorgeous Gardenia Eau de Parfum and campaign, the award-winning singer-songwriter gets candid about stardom, working closely with her idols and why she doesn’t consider herself a trailblazer
From Bowie to Madonna, all great artists at some point in their careers have reinvented themselves, including the likes of Disney star turned-pop sensation, Miley Cyrus. From Hannah Montana teen idol to selling out global stadiums, the singer-songwriter is no stranger to expressing her alter ego – or, perhaps, egos – in their truest forms.
But if there’s one thing that sets Miley apart from her contemporaries, it’s the ability to remain authentic at all costs – whether it’s swinging on a wrecking ball or supporting young people through her non-profit organisation, Happy Hippie. Each persona is very much part of what makes Miley Miley; therefore, it’s easy to understand why Gucci creative director, Alessandro Michele, tapped the 28-year old performer to be the face of the new Gucci Flora Gorgeous Gardenia Eau de Parfum, allowing her multifaceted personality to become the campaign’s muse.
“The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock‘n’roll and eclectic at the same time… Because who says that someone with a rock‘n’roll attitude can’t live in a world of flowers and embody the Flora universe?” Alessandro notes.
Fantastical and joyful in nature, the fragrance highlights the beauty of what’s best described as a floral dreamscape, combining sweet notes of pear blossom and brown sugar with jasmine and gardenia. Brought to life by creative mastermind Petra Collins, who shot and directed the campaign, Miley highlights the carefree and optimistic nature of the perfume, leaning into her playful, feminine side without losing her rock‘n’roll edge.
“I’ve always tried to live my full truth, which can definitely be scary at times, especially having grown up in the spotlight. But I try to live by example so that my fans and those around me feel supported to do the same,” says Miley, touching on how she remains authentic as both an entertainer and an individual, staying grounded yet optimistic while navigating the often treacherous waters of international stardom. “I think everyone has good and bad days, but I’m always very conscious and grateful for everything in my life.”
In celebration of the new Gucci Flora Gorgeous Gardenia Eau de Parfum, Miley shares parallels between herself as a creative and Alessandro’s own approach to fashion, why she’s passionate about helping young people and why she doesn’t consider herself a trailblazer.
Scent is incredibly evocative. What’s the scent memory that conjures the most emotion for you?
When I first smelled Gucci Flora Gorgeous Gardenia it reminded me of my grandmother; she always smelled like her flower garden at home, and the scent brought me back to her and our time together.
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Contrast is something you’ve become synonymous with throughout your career, just like Gucci Flora Gorgeous Gardenia’s pretty-punk contrast. Tell us how that’s changed you both professionally and personally…
I think the one thing that’s been consistent with me is doing, saying, wearing, creating whatever I’m feeling in that moment – and that can honestly change by the day, depending on what I’m inspired by then. That’s something I really identified with for the Gucci Flora Gorgeous Gardenia campaign.
You’re a modern-day maverick in your approach to dressing – now even more so than before. What parallels do you draw between your renegade aesthetic and Alessandro Michele’s?
Alessandro does such an amazing job of playing into contrasting elements, and finding the connection between two things that may not be obvious. I think that’s such a beautiful approach to fashion and life.
When it comes to all of the social initiatives that you’re involved with, what is it that you are most proud of when it comes to giving back?
My work with my non-profit organisation, Happy Hippie means so much to me because it truly is my passion and it’s an extension of who I am and who I was raised to be. My parents always instilled in me the importance of treating everyone with great respect, to care about your community and to give back – and I truly believe that a more free, just and equal world really is possible. Together with my fans and our supporters, we’ve been able to help thousands of young people across the US and around the world, getting them resources they need to be their true selves, to be safe and supported.
In this issue we’re celebrating icons, idols and legends of all kinds. Who are yours and why?
Some of my icons are Joan Jett, Stevie Nicks, The Flaming Lips, Elton John and so many more. I think they’ve all really pushed boundaries in music and far beyond. I am so grateful I’ve had the opportunity to collaborate with and learn from them.
Speaking of icons, you’re one to millions. What are your thoughts on the concept of role models?
I think having role models in your life is so important. I love being in a space where I am challenged to learn and grow from those around me, and getting to hear some of my idols’ stories and experiences have been some of my favourite memories I’ve had.
You’re often referred to as a trailblazer. How do you feel about that?
I don’t really think of myself as a trailblazer necessarily. I try to just live my life outwardly and honestly, and hope that it inspires those around me to do the same.
Interview: Olivia Phillips. Photography: Getty, Instagram and courtesy of Gucci.
From Harper’s Bazaar Arabia’s September 2021 Issue.