NewJeans’ Minji is Chanel’s Newest Ambassador
The 18-year-old breakout star is the newest face in K-Pop to represent the luxury house…
Within days of bandmate Hanni being named the global face of Giorgio Armani Beauty, NewJeans’ oldest member Minji has been signed on to represent Chanel in fashion, watches, and beauty, according to Lifestyle Asia.
Apart from Minji and Hanni, who also represents Gucci, other members of the band have joined forces with luxury brands in the past, adding to the lucrative alliances between K-Pop idols and high-end fashion and beauty brands.
Previously having featured house ambassador BLACKPINK‘s Jennie Kim in its latest campaign for Coco Crush fine jewellery, Chanel continues to look for internationally-loved talents to sign to represent the luxury Maison.
Gangwon native Minji started young in the South Korean music industry and made her mark in the global music charts with her band’s 2022 hits Ditto and Hype Boy as well as their most recent single OMG.
The Attention vocalist also appeared in BTS‘ Permission to Dance music video along with her fresh-faced girl group’s main dancer Hanni before they debuted in 2022.
The Source Music trainee continues to turn heads as NewJeans breaks Billboard Hot 100 records as the second-highest ranking K-Pop girl group in history, only after BLACKPINK.
Lead Image Courtesy/@newjeans_ador on Instagram