These Regional Designers Appear In The Jonas Brothers’ New Video
Not only did the band make a comeback, they did so championing designers based in the Middle East
The Jonas Brothers reunited as a band – six years after releasing their last song – to drop a surprise new single, Sucker, and the Internet was not ready.
The playful music video, which has already racked up over 64 million views on YouTube and become a viral sensation, features actresses Priyanka Chopra and Sophie Turner and TV personality Danielle Jonas, who just happen to be Nick, Joe and Kevin’s wives. The setting is a quaint country manor and, according to Town & Country magazine, the video was actually shot at Hatfield House in Hertfordshire, UK: a real-life country estate historically frequented by the British Royals.
The video for the Billboard Hot 100 chart-topping hit is brimming with bold, over-the-top style to complement the regal setting. The Jonas Brothers’ female counterparts, dubbed ‘J Sisters’, steal the sartorial spotlight in numerous outfits, from Giambattista Valli to up-and-coming Tomo Koizumi. Amongst their looks, we noted a familiar regional name: Lebanese A-list couturier, Elie Saab.
We get a fleeting glimpse of Priyanka Chopra looking ethereal and oh-so-elegant in a shimmering gold Elie Saab gown, from the haute couture autumn/winter 2017 collection, with a robe draped delicately over the top embellished with glimmering gold details and fur-cuffed sleeves. We’ve seen Priyanka in some stunning Elie Saab designs recently, notably the sleek black couture gown she wore to the Vanity Fair Oscars party and the striking rainbow dress with black lace cut-outs she chose for the Learning Lab Ventures Winter Gala.
So, needless to say, Chopra likely had a hand in choosing the designer look for the Sucker video.
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Dubai-based Filipino designer, Michael Cinco, was behind two of Nick Jonas’ looks in the video. He first donned a red velvet two-piece from Michael Cinco’s ‘Impalpable Dream of PERSIA’ menswear collection. The second look was a long, regal coat with a Middle Eastern-inspired print, from the same collection. Cinco, a designer based in Dubai’s D3 district, has also dressed the likes of James McAvoy and Steve Aoki.
During the video, the trio of boys and their significant others live the high life on the country estate, holding a lavish banquet inside the manor and an Alice in Wonderland-style tea party. The group is collectively decked out in extravagant outfits, jewels and headpieces galore, turning Hatfield House’s sprawling grounds into their personal playground.
The Jonas boys’ last single was released in 2013 and leading up to Sucker, rumour was rife about whether or not the boyband would get back together.
Priyanka Chopra also recently announced a new venture; she’s launching a YouTube series, If I Could Tell You Just One Thing, which will tell the inspirational success stories of some of the biggest names in the business: Simone Biles, Diane von Furstenberg and Awkwafina, to name but a few.
Press play to go behind the scenes of Priyanka Chopra’s Harper’s BAZAAR Arabia cover shoot.