The Sussex And Cambridges’ Mental Health Advert Crashes Website
The royals have united for a mental health campaign written by Richard Curtis
Mental health website Every Mind Matters, featuring the new mental health campaign fronted by the Dukes and Duchesses of Cambridge and Sussex, crashed following a surge of traffic as fans attempted to watch their affecting short film.
Their three-minute campaign first screened on Sky, ITV, Channel 4, Channel 5 and MTV in the UK on Monday evening.
According to the BBC, the Every Mind Matters website kept flashing the message: “Something went wrong. Please refresh or try again later.”
A PHE spokeswoman said: “We think it was due to high traffic. We had technicians working on it immediately and we’re back up and running now.”
Kate, William, Harry and Meghan’s mental health film features high-profile figures including Gillian Anderson, Glenn Close, sports star Bradley Wiggins, and Bake Off’s Nadiya Hussain.
William’s voice is heard narrating: “Everybody knows that feeling, when life gets on top of us.”
“We feel stressed, low, anxious, or have trouble sleeping,” Prince Harry continues. “We think there’s nothing to be done. Nothing we can do about it.”
“But now there’s a new way to turn things around,” Meghan announces. “Every Mind Matters will show you simple ways to look after your mental health.”
Kate adds: “It will get you started with a free online plan, designed to help you deal with stress.”
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The film is advocating Every Mind Matters, an initiative by Public Health England (PHE) and the NHS, to help people look after their mental health and support others.
The advert was written by Richard Curtis and directed by Rankin. It was recently reported that Kate and William were collaborating with Curtis for a mental health project.
Kate and William launched mental health campaign Heads Together with Prince Harry in 2016, which aims to dismantle the stigma surrounding mental health issues by encouraging open conversations about psychological illness.
From Harper’s Bazaar UK