Apple Music Launches A New Playlist To Support Emerging Talent From The Region
The streaming platform is making it easier than ever before to discover new music, while also supporting local artists
‘New Artists: Middle East’ aims to introduce and spotlight emerging talent from the region. The playlist includes artists from all genres that are based within MENA, giving them the ability to reach new fans while also supporting them
Some of the artists featured are Ahmed Al-Nasheet (who released his first-ever soundtrack titled ‘My Playstation’ on Apple Music earlier this month); Lebanese singer and songwriter Bea Kadri whose song ‘Right for Ya’ appears on the playlist; and Kali-B and Ntitled who came together to release an album called Can I Get a Minute?
“I am so honoured to be one of the first artists featured in the ‘New Artists: Middle East’ playlist.’ It feels good to represent our region, which is something I have always tried to do be it from video gaming to acting to creating content and now music, ” Ahmed Al-Nasheet says.
“Having a home-grown playlist such as this to be a part of is a great opportunity not only for me but for all the artists in our region. This will help so many of them get the love they deserve, increase their exposure, and gain more fans that will appreciate their hard work,” he says.
“I discover a lot of new artists and listen to my favorites on Apple Music, so I can only hope that by exposing my music to new listeners on the platform, it speaks to them in a special type of way and sets the mood for certain moments of their days. It’s a unique bond that your platform facilitates between artist and listener,” Bea Kadri notes.
“There’s definitely been major shifts happening in the music scene in the Middle East! There are more artists breaking boundaries in the region, experimenting with their sounds and releasing fearlessly and confidently. I’m very excited to discover more talent and amazing music through the ‘New artists: Middle East’ playlist.”
Go to music.apple.com for more information.
Lead image courtesy of Jason Lloyd-Evans.