Come October when the Expo 2020 opens in Dubai, French luxury brand Cartier plans to set up a Women’s Pavilion. Dedicated to discussion about the role of women in society and how to tackle issue of gender equality, the pavilion celebrates female achievers through a series of talks. Prominent human rights lawyer Amal Clooney, who has long spoken out for women's rights, will be lending her support to the cause.
Aside from Clooney, the conversation will be fuelled by a community of scientists, artists, politicians and female entrepreneurs. Cartier’s pavilion will be located in the Sustainability District, and is so far the only one sponsored by a luxury brand. The pavilion has been endorsed by Phumzile Mlambo-Ngcuka, the executive director of UN Women, who applauded the UAE for creating the opportunity.
@Expo2020Dubai and Cartier just announced a unique collaboration to present the Women’s Pavilion – a celebration of women change-makers around the world. #WomensPavilion2020 #Expo2020 #Cartierhttps://t.co/J5jZ3iITSP pic.twitter.com/5G532gSbBr— Cartier (@Cartier) March 8, 2020
With the support of the Expo’s director, Her Excellency Reem Al Hashimy, this will be one of the first steps the watch and jewellery maker takes to improve its social and environmental policies. Cyrille Vigneron, the president of Cartier, said that "The Women’s Pavilion is an exciting new chapter in the Maison's long-standing commitment to support women change-makers." As gender equality movements take hold all over the world, fashion houses are making progressive strides to do their part for the women that support them.
Images courtesy of Cartier and Twitter/Cartier.