This App Is Redefining Luxury Shopping In The Region

BY Stephanie Carmona Fagundes / Feb 4 2020 / 13:58 PM

Chalhoub Group's new MUSE app rewards customers with bespoke experiences in lieu of traditional points

This App Is Redefining Luxury Shopping In The Region

Who has ever dreamed of getting rewarded for shopping at your favourite brands? Well, Chalhoub Group just made all your dreams come true.

The leading luxury retail distribution group in the Middle East has just launched MUSE. An experience-led loyalty programme that is meant to enhance shopping experiences across its main retail brands in the UAE and Kuwait.

Although it’s categorized as a loyalty programme, the group’s CEO, Patrick Chalhoub clarifies that this one is actually something different from usual discount programmes. MUSE is much more focused on the customers, on connecting with them, seeking inspiration for them and finding what they're looking for.

“MUSE is an artistic source of inspiration for us and for our members, so we can offer experiences to make them feel valuable” - Patrick Chalhoub

How to use MUSE?

This loyalty programme has a main complimentary APP that includes multiple benefits from over 35 luxury fashion, beauty and lifestyle Chalhoub Group brands including Max Mara, Level Shoes, L’Occitane, Swarvoski and Tumi.

To live the MUSE experience, the customer has to sign up to be a member and start earning points.

With every purchase in any of the collaborating brands, the member will get rewarded with an amount of points that can later be redeemed for exclusive personalized retreats and experiences brand-related.

Experience a super chic afternoon tea, enjoy the sunset’s beauty while having a memorable boat ride or even get spoiled with a wardrobe makeover at home!! Definitely, a fun and thrilling way to get to know new brands with memorable experiences related to them.

L'Occitanes's afternoon tea experience

All of this and many more exciting experiences are waiting for you at MUSE, so grab your phone, download the APP and join their already 175 thousand members to enjoy all the exciting rewards that are waiting for you.


Images: Courtesy of MUSE