Bentley Unveils Iconic Design of Global Flagship Showroom

The luxury car dealership’s largest showroom in the world has opened its doors to the public in Dubai

The historic inauguration of Bentley’s global flagship showroom took place at the dealership’s new headquarters on Sheikh Zayed Road last night. The showroom features a façade comprising of 160,000 LED lights illuminating a full spectrum of colours including all of Bentley’s vehicle palette hues and visual projections of the luxury car’s bespoke veneers. The managing director of Al Habtoor Motors, Mr. Karl Hamer highlights the significance of the showroom’s landmark inauguration,

“With its iconic design it will truly put a mark on Dubai’s skyline where all our current and future customers can indulge in an extraordinary five-star star experience”

Upon entering the showroom customers will be greeted by the world’s first Aqua Graphic Water Curtains, projecting 3D visuals based on a software system that recognises a guest’s name by the vehicle number plate recognition. The showroom’s interiors feature a VIP Majlis which fuses traditional Arabesque motifs with Bentley’s signature contemporary design. The Bentley Boutique offers customers accessories to match their vehicles, including Bentley fragrances, clothing and luggage and the guest elevator incorporates a lining of Mulliner’s bespoke diamond quilted stitching in Bentley’s signature leather. 

For further information on Bentley’s flagship showroom visit: dubai.bentleymotors.com