Dina Melwani On The Importance Of A Serene But Practical Home
Fashion designer Dina Melwani’s Dubai residence radiates an ethereal balance of tranquillity, form and function
Neutral tones, evocative artworks and statement accessories dress Dina Melwani’s home in Dubai. Modern in design, the space is consciously styled and infused with vibrant pops of colour that invite a perceptible aura into each area. Founder and designer of Dina Melwani Couture, Dina’s deep-rooted passion for self-expression through creativity shows abundantly throughout her home.
“From a young age, I found myself fascinated with how transformative fashion can be for any individual and how it can instil confidence and a strong presence for those who dress well,” says the designer. “My favourite quote is, ‘Fashion is a tool that has the power to transform not only how others perceive us but, more importantly, how we perceive ourselves’.”
Although equipped with a Business Administration Degree, her love for fashion led her to pursue various courses at the French fashion institute ESMOD in Dubai and London College of Fashion in London, where she further nurtured her distinct aesthetic.
In 2015, Dina took a leap of faith by hiring a master cutter from Moldova, her hometown, and relocating her to Dubai. “This decision not only marked a pivotal moment in my journey, but also instilled in me a profound sense of responsibility towards someone beyond myself, spurring me to ensure the success of this venture,” Dina reminisces. “I founded Dina Melwani Couture, driven by the vision to offer my clients unique, bespoke garments, whilst staying true to the brand’s ethos of craftsmanship and sophistication.”
Dina’s entrepreneurial mindset prevails in any venture she undertakes, ensuring attention to the most minute details. “I have a great love for this business and every aspect of the process brings me immense joy,” she smiles. The designer is intricately involved in every single step, from conceptualising garment designs to hand-selecting fabrics, sketching embroidery patterns and collaborating closely with the team to bring the visions to life. “I also find great joy in interacting with my clients and I am so grateful for the people I meet through my business.”
“When I design the embroidery, I feel that I create art similar to what a painter does”
Dina Melwani
Dina’s ultimate goal has always been to introduce unforgettable pieces that are unlike any other in the Middle East region’s competitive fashion market. “When I design the embroidery, I feel that I create art similar to what a painter does. However, instead of using colours in oil or acrylic, we have to bring the drawing to life by carefully selecting each colourful stone to be used in the hand-embroidery process. I am immensely grateful to be able to share my passion with the world and continuously discover myself through this business.”
Dina’s home in Al Barari is a labour of love and a haven of design and art. A collection of decorative books on fashion literature, which serve as perpetual inspiration, adorn the coffee tables. Volumes from fashion houses as well as iconic publications on Rumanoff’s Jewelry, Van Cleef & Arpels, Cartier, Bulgari and other celebrated jewellery brands bring depth to the home, reflecting Dina’s embroidery style. “These books serve as a treasure trove of creative ideas, showcasing the beautiful classic cuts and silhouettes of the past, as well as being a treasure trove of insights into different design techniques, fabric choices and stylistic elements.”
Dina’s inspiration for hand embroidery is mainly rooted in the richness of Indian culture, which holds a special place in her heart: “My husband is from India,” she says. “My creative vision is vastly influenced by the rich intricate patterns, embroidery techniques and timeless elegance of Indian attire.” The designer also takes cue from timeless fashion icons such as Grace Kelly and Audrey Hepburn.
Designed by KR Design Studio, Dina’s villa fuses her individual passions and beliefs in Vastu and feng shui, following the design principles of both. The project was shortlisted for the Residential Design of the Year CID Award, cementing the boutique firm’s prominent position in the region’s ever-evolving design landscape. Founders Karyn Sheridan and Rhona Bruce are firm believers in always exceeding expectations: “We aren’t just about making spaces aesthetically pleasing, we want to create experiences,” Rhona asserts. “We’re about putting our clients first, and creating homes and spaces that truly reflect them and their ethos.”
When partnering with KR Design Studio, Dina envisioned a space that embodies modern simplicity and elegance, while maintaining a cosy and functional environment suitable for her family’s busy lifestyle. As well as the interiors, the studio also redesigned the villa’s architectural façade and surrounding landscape. The resulting design seamlessly blends contemporary aesthetics with comfort and practicality, ensuring that the residence not only looks inviting but also serves as a welcome sanctuary where the family can unwind and enjoy quality time together.
Every piece in the home has been carefully selected to achieve an effortless coexistence of functionality and beauty – an endless journey where both are in perfect sync. Giorgio Armani marble accents add a touch of sophistication, while the white marble in the entryway exudes timeless elegance. One piece that truly stands out is the transparent piano, which serves as both a grand focal point and a nod to the fusion of art and practicality.
The décor is entirely bespoke; from the furniture pieces to the marble and wall panelling, every aspect of the home is customised. “Each element in our home has been carefully curated to create a truly bespoke living environment that feels uniquely ours,” Dina shares. The walls feature work by two of her favourite Nigerian artists: Chidi Kwubiri and Suraj Adekola. “These two talented painters hold a special place in my family’s heart. My husband’s family has been collecting their pieces for many years, and I’m delighted to have started my own modest collection in our home.”
Subtle shades and luxury materials make up the eclectic character of the abode – an apt representation of Dina’s gravitation towards understated classiness. “I find that neutral tones create a serene space and a calm environment, which is important for myself and my family. We have a busy lifestyle, therefore having neutral tones in our home provides a sanctuary where we can relax and recharge.”
Incorporating both feng shui and Vastu has created a space that radiates calm and positive energy from the moment you step inside. “This was such an interesting process,” Karyn explains. “The Vastu rules are more aimed towards the layout of the villa – most of the rules were incorporated at a base-build level. The centre point of the building has to remain clear and open, bedrooms and toilet placements are critical, front entrances have very specific criteria and even the beds must face a certain way.”
Rhona adds, “The feng shui did influence the placement of certain features especially when it came to the landscaping and the installation of water and fire. However, it mainly followed on for more of the aesthetic materiality and colours used in each room. We have incorporated the colours through the artwork and accessories. This was one of my first projects where this has been really important to the client so it was really interesting to focus on and learn all about feng shui. It was nice to know that each element was achieved for both beliefs and you really feel the harmony and calm as you enter the space.”
“You really feel the harmony and calm as you enter the space”
Rhona Bruce
The prayer room, Dina’s favourite space in the home, is a safe place where she can pray, work and meditate in solitude. The area allows the designer to retreat from the noise of everyday life, offering a quiet environment to gather thoughts, make plans and find peace. “It’s a space that holds immense personal significance for me, where I retreat at least for one hour every day.”
The late Finnish master architect Alvar Aalto made the popular assertion that beauty is the harmony of function and form. Dina holds this belief dear, incorporating it in all she does: “My advice to those redecorating would be to prioritise patience and focus on both comfort and practicality. One has to take their time to carefully consider each element and ensure that it looks beautiful and enhances their daily life.”
Photography By: Efraim Evidor and Kelly Tooze. Styling By Imogene Legrand
From Harper’s Bazaar Interiors’ Summer 2024 issue