GROHE Launches Innovative Digital Lifestyle Programme
Embracing the new norm, GROHE reveals an interactive lifestyle revolution for experiential design, achieved by digital engagement
At a time when innovative thinking is lauded as the way forward for the future, Jonas Brennwald, leader of LIXIL EMENA and co-CEO of Grohe AG is a man who leads by change and inspiration.
“We embraced the new normal and understood challenges as new opportunities,” he says, talking about GROHE X, a customer-centric programme that is set to launch in collaboration with LIXIL EMENA next month.
Cylindrical modern designs figure prominently along with a choice of colour and finish
The digital platform, which is conceptualised as an interactive experience, gives customers, clients, architects and designers an opportunity to interact with experts from the brand for an insight into a world of possibilities.
“GROHE X is a result of our disruptive way of thinking,” says Jonas about the informative and inspirational multimedia content which is tailored to the needs of its stakeholders.
GROHE Essence SmartControl Kitchen Faucet in warm sunset with a pull-out spray head for optimal access
Whether looking for global trends, product innovations, or bespoke lifestyle alternatives, the new digital platform offers a chance to transform dreams into reality.
“The digital platform is just the beginning of a unique experience ecosystem that will drive engagement with our customers in the years to come,” explains Jonas, envisioning a future that embraces design, utility, trends and insights from experts. grohe.com
Images Courtesy GROHE.
From Spring Issue 2021 of Haper’s Bazaar Interiors