Ideal Standard Offers A Lesson In Sustainable Bathroom Design At Aesth|etics Pop-Up Event In Venice
The leading bathroom manufacturer is revolutionizing the way we look at the most intimate room in our homes with their sleek finishes and environmentally conscious style
Nestled within the former shipyards of Venice, viewers got a sneak peek at Ideal Standard’s latest Italian-inspired designs at the Arsenale di Venezia on April 4, 2023. In a series of exclusive events dubbed, Aesth|etics, sustainability, and style were featured as the headliners.
Commenting on the new products and Aesth|ethics, Ideal Standard’s Chief Design Officer, Roberto Palomba sums it up: “For these new collections, we have retained our core identity and built on the rich design heritage of our past, all while producing new and exciting products that are built for the contemporary bathroom. It’s the combination of our design expertise and manufacturing knowledge, that lets us take these steps in a sustainable, innovative way.”
Bejeweling one’s bathroom has never been easier. The crown gems of the collection include the Alu+ range of eco-sustainable shower systems, the contemporary i.life ceramics range in a new modern glossy grey finish, the minimalist Solos showering collection with intuitive smart controls for an all-in-one spa-like experience, and the La Dolce Vita collection – a design-led and comprehensive bathroom range that celebrates Italian lifestyle.
Taking their high-tech designs a step further, the bathroom atelier made it a point to focus on sustainability throughout the pop-up. Partnering with Up2You, a full carbon footprint analysis of the event is available, reinforcing their commitment to becoming carbon neutral. In addition, the brand tackled climate change and forest restoration with two projects certified by the Verified Carbon Standard and the Climate, Community & Biodiversity Standards. The first is helping to protect almost 785,000 hectares of forests and wildlife on the southern shores of Lake Kariba in Zimbabwe. The Kariba Forest Protection project aims to create a biodiversity corridor by connecting four national parks and eight safari reserves while implementing numerous community-focused initiatives. The company has also committed to helping turn almost 22,000 hectares of cattle grazing land into sustainably managed forests for high-value, long-life timber products as well as sequestering large amounts of carbon dioxide.
Speaking on the event, Ahmed Hafez, CEO Ideal Standard MENA said: “Aesth|etics provides an excellent opportunity for us to showcase our plans for the future when it comes to ESG. Our sustainability report outlines our ambitious goals that are focused on both sustainability and people. We are thrilled to have the chance to discuss these goals in greater detail and explain how we intend to achieve them and our efforts put us on the right path towards a more sustainable future.”
With Ideal Standard’s commitment to style and sustainability, turns out there is such a thing as doing good while looking good.
To find out more about Ideal Standard’s sustainability report, visit idealstandard.co.uk
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