Pierre Yovanovitch Launches Inaugural Furniture Brand
Injecting character into each piece, Pierre Yovanovitch’s eponymous furniture brand takes a masterful storytelling approach to design
After nearly two decades of crafting custom haute-facture works for his interior projects, famed French designer Pierre Yovanovitch is launching his greatly anticipated, very first furniture and lighting brand entitled Pierre Yovanovitch Mobilier.
The inaugural 45-piece brand was unveiled with a special installation in the historic Académie de l’Architecture building in Paris’ Place des Vosges — a notable venue for French architecture — from 19 to 21 May 2021.
“I have loved design for as long as I can remember,” says Pierre. “From a young age, I can remember rearranging the furniture in my childhood home to breathe new life and energy into the space. I love how changing the layout and décor of a space can completely transform the mood of a room.”
Resembling the shape of a mollusk, the Clam is an upholstered chair paired with an oiled, solid oak structure
Noting inspiration from the rich natural surroundings of his hometown in Provence, France, the eponymous furniture brand is an exemplar of understated elegance. Fashion references are also evident in the new pieces, a testament to his admiration for the late Pierre Cardin, with who the designer launched his career with.
“His mastery of volume and proportions is something that plays into my work today, both interior architecture practice and furniture design,” shares Pierre. “I work a lot with reimagining the interior of existing properties. The ability to transform the angles and dimensions of the interior space, while still maintaining the integrity of the architecture, is a critical aspect of my design work.”
The upholstered three-seater Daniel sofa features a metal structure; The Quinn coffee table is made of handcrafted cast glass illuminating a hammered effect, with the legs and structure made of textured and polished bronze
A decade after working alongside the Italian-French couturier, Pierre found his true passion in homes and places, starting his own agency in 2001. “I developed a strong passion for vintage 19th and 20th century furniture design, particularly for the Swedish Grace movement as a young adult, which really further inspired me to start my own practice.”
Now, two decades after launching his firm, seemed to be the perfect time to introduce Pierre Yovanovitch Mobilier. “Apart from being the realisation of a lifelong dream of mine, the launch of the furniture brand is a way for me to bring these designs to the wider public, beyond the context of my interiors and beyond offering these pieces through a gallery,” says the interior architect.
The Hooper armchair features an upholstered backrest and textured seat with a polished bronze structure
Growing up in Provence with a home there today, the picturesque, nature-filled region remains a constant source of inspiration throughout Pierre’s design work. “From the deep colours and dense materiality of the forest to the fragrant, bright sensory explosion of the lavender bloom of Plateau de Valensole, there is this dichotomy of beauty and fortitude — which sometimes can even border on hostility — in the nature of Provence that I find inspiring,” he expresses. “I wanted the new furniture brand to reflect the strength, tactility and variety of Provence.”
Highlights from the new designs include the Clam chair, inspired by an Alice in Wonderland character; the Flare floor lamp, which features a modern, light-hearted take on a classic silhouette; the Lexie suspension light, a suspended fixture made by specialty artisans in France; the Hopper chair, made of meticulously crafted mirror-polished bronze that is reminiscent of the texture of a gold ingot, and the Quinn coffee table, handcrafted in rose-tinted cast glass and patinated metal. Design for Pierre, as he says, “Is in my DNA.”
For more information, visit pierreyovanovitch.com
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