Crocs’ Latest Campaign Celebrates Youthful Uniqueness

The freedom to express oneself in a language of Jibbitz charms like peace signs, eyelashes, I heart signs, or even a doughnut, is part of Crocs’ latest project designed to captivate a fresh generation of kids and young adults

The hyper-fashionable “Come As You Are” campaign was photographed in a real-life, street style festival of joie de vivre and includes a roster of models from a diverse array of backgrounds — all of whom are clad in bright, lightweight classic; classic sandal or platform clogs bedazzled with personalised decor clipped onto shoes’ ventilation holes.

“We live for the fans, a beautifully diverse tapestry of one-of-a-kinds from all walks of life and from every corner of the world. We stand with those who bravely inspire others to embrace these beliefs,” the Broomfield, Colorado-based lightweight clog says, adding that iconic styles were proposed as “a blank canvas” for the sort of self-expression that truly embraces the Come As You Are ethos. The Classic Sandal, for example, features two upper straps that offer secure comfort with endless opportunities to personalise each strap with Jibbitz charms.

In tandem with the campaign, Crocs has also launched a social media ‘Always On’ Icons 365 celebrations, follow @Crocs_MiddleEast and use the #ComeAsYouAre hashtag to take part in the festivities.

“’Come As You Are’ is an idea that transcends brand and product. It’s about celebrating what makes each one of us unique and encouraging everyone to be comfortable in their own shoes,” the company adds.

For more information, visit en-ae.crocsgulf.com/