Kids around Brings Designer Dreams to The Next Generation’s Style Icons
They may speak in memes and digital shorthand, but Generation Alpha and Beta haven’t rewritten the sacred rule: fashion remains the best form of self expression
A child is, more often than not, the most opinionated person in the room, especially when it comes to what they wear. Ask any parent and they’ll agree. Kids know exactly what feels right on their skin, what moves with them, and what makes them light up when they see themselves in the mirror. That’s where Kids around UAE comes in, bringing the world’s most iconic designer labels to junior fashionistas.
Walking into the boutique feels a bit like opening your favourite dress-up app, only better. Racks of BOSS Kidswear balance timeless tailoring with a sporty edge, while Kenzo Kids bursts with colour and playfulness. Karl Lagerfeld Kids keeps things sleek in signature monochrome — complete with a wink to its iconic cat muse. For the little ones with attitude, there’s the bold, streetwear energy of Marc Jacobs Kids, and for those who love something softer, Chloé Kids delivers all the delicate charm you’d expect.
What makes Kids around stand out is how naturally it fits into everyday life. These aren’t just mini versions of grown-up clothes – they’re designed with real childhood moments in mind: first days at school, birthday parties, family holidays. Every piece feels intentional, fun, and made to move with them.
With every new season, fresh drops from the world’s top fashion houses land in-store, keeping the UAE’s youngest style stars effortlessly on trend. Because when it comes to fashion, age has never been a limit – and Kids around is living proof.
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