Luxury Of The Future: How Ethan Allen Is Redefining The Consumer Experience
Ethan Allen delivers experiential solutions with its exclusive interior design loyalty programme, AI integration, and leading designer collaborations
Blending technology with solid, traditional craftsmanship is the way forward, and Ethan Allen’s latest offering for experiential solutions is one that is set to signal a shift in the interior design industry. Not only is Ethan Allen taking the consumer experience a notch higher with integrated AI solutions that bridge the gap between client and designer, dream and reality – but they are also reimagining solutions with the least amount of downtime.
Renowned for its combination of classic craftsmanship, quality and elegance, Ethan Allen’s approach to furniture and home décor within the Middle East is influenced by preferences of a wide variety, given the cosmopolitan disposition of the region. As part of its global evolution, it is now reshaping how clients approach home design by offering the first loyalty programme for designers and interior design firms. This streamlines the design process for clients.
With the brand’s new and exciting AI integration, homeowners can now discover an abundance of convenient options guided by interior designers who are part of the brand’s loyalty programme. Whether seeking inspiration, or complete project management from beginning to end; clients are offered personalised results with the latest advanced customer-management platform. From an initial inquiry to a tailored consultation with a dedicated sales executive, everything is adjusted to specific requirements and customised preferences.
The process kicks off with an AI-powered chat and WhatsApp integration, leading all the way to using the Ethan Allen inHome™ interior design app for complete 3D renders of furniture and accessories, within the 3D room planner. This exercise enables a seamless fit of space, size, style and aesthetics through imagery sporting a real look and feel, before purchases are made. Think fabric or leather upholstery, handcrafted rugs or custom furniture pieces, and even lighting accents, accessories, lamps, cabinets and consoles. You can try everything within your space and request a consultation to fine-tune specifications.
For those with a passion to design their home or office as an extension of themselves, their family, or family legacy, there’s plenty to enjoy alongside the availability of professional help. Taking Ethan Allen’s vision for design excellence forward, the latest experiential solutions coincide with the recent milestones that saw this furniture maven open the doors of its freshly renovated Sheikh Zayed Road showroom, as well as inaugurate a Dubai Hills Mall store.
Now, before even stepping into the store, the journey begins with a vision, including any inspiration from Instagram or Pinterest which can merge with innovative technology and humanised elements for the final delivery.
The best part is enjoying the support of professional consultations from some of the greatest design firms and independent designers – be it for the redesign of an existing property, or a new project. At Ethan Allen, the possibilities are boundless.
Photography by Aasiya Jagadeesh
From the Winter 2024 issue of Harper’s Bazaar Interiors.