You Can’t Stop: Nike’s New Campaign Is Encouraging Women To Be Active

With hopes to inspire and empower women to partake in the Dubai Fitness Challenge, the campaign features female athletes encouraging others to keep fit

Pushing women to explore and indulge in the refreshing freedom and possibilities found in water, Nike’s “You Can’t Stop” campaign launched on October 30.

The campaign, which was shot locally, spotlights native female athletes in all their glory with Sarra Lajnef at the forefront of it all.

Sara is a Tunisian is a woman of many talents; she’s a 2012 Tunisian Olympic swimmer, rower and triathlete. Swimming since the ripe age of four, it’s no surprise that her natural habitat is the sea.

At the age of 15, she decided to follow her passion as she left her family and familiarity behind to embark on her journey to France and pursue her dreams of making it to the Olympics.

Sara endured hardships and difficulties both as an athlete and in her professional career, but she remained resilient in the face of it all and persevered.

Today, she is an example for women across the region and a reminder that they can achieve anything they put their minds to.

For Sara, nothing is impossible and the sky’s the limit. Join her and the rest of Dubai for the Dubai Fitness Challenge starting on October 30.