Saudi Event Curator Farah Tajeddin On The Relationship Between Art, Aesthetics And Ambiance
This visual storyteller is pushing the boundaries of event curation that bring out the wow factor
Surreal and art-driven, thinking outside the box is the only way Farah Tajeddin chooses to do business. The Riyadh-based table and event curator is a multidisciplinary creative that dreams up fantastical curations for Saudi and the region’s top luxury events. Often influenced by the classic creations of art commissures, Farah is known for her ability to spot the world’s the most magical elements, reimagine them and curate them to perfection for unforgettable experiences. After working with the world’s biggest brands, the unconventional artist is more inspired than ever to transcend creative glass ceilings and further mesmerise those who get to enjoy her curated brilliance.
Harper’s Bazaar Saudi (HBS): Tell us about your design process.
Farah Tajeddin (FT): In a nutshell, I curate immersive experiences whether for corporate events or private. Each event conveys an art story, it engages people not only visually, but with the activities I design on the grounds.
HBS: You are the founder of art-themed dining concept, Art Supper. What was your main objective when you launched it?
FT: Anyone who knows me, knows my love for art, good food and having heart-to-heart conversations with people from different industries. I wanted to combine all these elements under one concept. This is how ‘Art Supper’ came to life. It is different from any other concept. The tablecloth is the canvas of the artist.
The dining experience features a vibrant and artistic ambience, which is orchestrated to immerse you into a creative dimension. I invite guests to discover my new form of reality, as I unveil a passion for art and tablescaping.
Every event sheds light on a new artist, who will offer a unique perspective and prompt inspiration. You will be mesmerised by the artist’s mind as the full dining experience unfolds, elevating the night to new heights by connecting further with the artist’s unique vision. Don’t we all need a break from reality? At the dinner table, the artist will be creating, the flowers will be blooming, strangers will be having conversations about art – and every gesture of love, kindness and beauty will be felt even more deeply.
HBS: How would you define your aesthetic?
FT: I am full of surprises when it comes to aesthetics, however I would define my work as fresh, artsy, and always new. When curating memorable table settings, my goal is to always create visual beauty that has a deep message. Nothing is more beautiful than talking to people through your work and art.
HBS: How has Saudi shaped your creative vision?
FT: Saudi has a lot of beauty. I am someone who is culturally inspired, and the new energy and vision of Saudi is very inspiring, to say the least. The warm culture and the people are key muses.
HBS: What role does art play in your work?
FT: I get my inspirations from either a painting or an artist and curate a whole supper around it. I often find inspiration in the work of Dalí, Monet, and Frida. For my last Piaget high jewellery event, I collaborated with a Saudi artist and transformed four still paintings into digital art projected on the walls.
HBS: What’s your tip for creating stunning table arrangements?
FT: I insist that everyone puts out their most vibrant vases, flowers and scatter seasonal fruits in electric colours along the table. Most of all, look inwards for inspiration, nothing beats expressing yourself through your work.
HBS: What’s your advice to women starting their own brand in the Kingdom?
FT: Don’t be afraid to pour your heart out. The market has room for all of us.
HBS: What can we expect from you in future?
FT: The future is looking bright; my passion for garnishing spaces and curating art experiences is certainly growing by the day, so expect the unexpected.
For more follow @farah_tajeddin
From Harper’s Bazaar Saudi’s Summer 2022 issue.