Instagram’s Top Five Users Are Women

Who run’s the (social media) world?

In celebration of its fifth birthday, Instagram released a list of its top five accounts for the first time. Taylor Swift (who had previously been confirmed as the photo-sharing app’s most popualr user has 49.6 million followers — which comes out to just over 10 percent of Instagram’s 400 million global users.

Filling out the top five, the undisputed queen of selfies, Kim Kardashian, has 48.1 million, Beyoncé has 47.2 million, Selena Gomez has 45.9 million, and Ariana Grande has 44.6 million. All five of the top accounts belong to women, and four of those women are pop stars.

These rankings are fairly unsurprising, given that Instagram is often acknowledged as a female-dominated social medium. Instagram’s head of global creative programs, Charles Porch, told Reuters that these pop-cultural icons draw followers because they post updates that are “authentic and oftentimes really fun,” and that “it’s a view people haven’t really had before, especially in real time.”

Via Harper’s Bazaar US