Taylor Swift, Gigi Hadid & Cara Delevingne Inspire A 365% Rise In Swimwear Searches
It’s been an excellent week for Solid & Striped
Behold, the photo that launched a thousand searches:
According to a report from Lyst, Taylor Swift’s celeb-filled and much-Instagrammed 4th of July party had everyone searching for the red, white, and blue Solid & Striped suits she, Cara Delevingne, and Gigi Hadid wore. The swimwear brand’s page has seen a 365% boost in searches on Lyst with 43,000+ views merely 24 hours after the party.
New photos the singer posted yesterday are basically a fully fledged campaign for the company, so you can expect those figures to rise.
It’s only a matter of time before the swimsuit and bikini sell out so shop them here:
The Anne-Marie Americana stripe swimsuit, $168
The Jane top Americana stripe, $88, and The Jane bottom Americana stripe, $88
Via Harper’s Bazaar UK